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Rescooped by TourdeForce from formation 2.0 onto Managing options |
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At this point, no single customer engagement channel can deliver marketers a complete picture of consumer behavior.
Google knows what you’re interested in, but not what you’ve done. Facebook knows who your friends are, but not what you buy. Pinterest knows what you share, but not how you act on it. Foursquare knows where you are, but not what you like. You get the idea.
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Viacom released a study a few months ago on social television usage that I’ve been meaning to write about, because I think it represents a critical behavioral change in TV viewing that will impact many a brand’s marketing decision. Via Stéphanie Hérault Delete the scoop?
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