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Curation Approaches: Sprints vs Marathons

Curation Approaches: Sprints vs Marathons | Managing options | Scoop.it

Robin Good: It's true, when you create a "curated" collection, it's generally done in one of two possible approaches:

 

a) the "sprint", where due to time-sensitive issues lots of elevant items are collected in a short period of time. 

 

b) the "marathon", where relevant collection items are slowly but steadily collected over time.

 

This short article on the Bundlr blog acknowledges this typical behavior, as well as identifying some relevant examples and characteristics. 

 

Insightful. 7/10

 

Blog post: http://blog.bundlr.com/post/25508438993/there-are-two-types-of-curation-sprints-vs-marathons ;


Via Robin Good
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La curation de contenus : vraie tendance marketing ?

La curation de contenus : vraie tendance marketing ? | Managing options | Scoop.it

Les 4 types de plateformes de curation selon Cédric Deniaud:

 

- outils d'agrégation

- outils de sélection de contenus les plus pertinents

- outils "mash-up"

- flux d'activités

 

Comment une marque peut-elle intégrer cette tendance de curation de contenus sur le web?

 

Quelques exemples...


Via @AnneDiscart
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