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Curation Approaches: Sprints vs Marathons

Curation Approaches: Sprints vs Marathons | Managing options | Scoop.it
From blog.bundlr.com - June 21, 2012 7:43 AM

Robin Good: It's true, when you create a "curated" collection, it's generally done in one of two possible approaches:

 

a) the "sprint", where due to time-sensitive issues lots of elevant items are collected in a short period of time. 

 

b) the "marathon", where relevant collection items are slowly but steadily collected over time.

 

This short article on the Bundlr blog acknowledges this typical behavior, as well as identifying some relevant examples and characteristics. 

 

Insightful. 7/10

 

Blog post: http://blog.bundlr.com/post/25508438993/there-are-two-types-of-curation-sprints-vs-marathons ;


Via Robin Good
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10 Social Media Tips From a Top Media Agency

10 Social Media Tips From a Top Media Agency | Managing options | Scoop.it
From mashable.com - June 18, 2012 5:40 AM

The Modern Media Agency Series is presented by IDG. Both marketers and users are very interested in social media. Buyers told IDC that less than one in five use social media to make purchase decisions. To learn more about the research, click here.

 

Whether your company is just getting its social sea legs or excelling in the digital world, there is a niche and opportunity for every brand on social media.

 

OMD, one of the top media agencies in the world, works with clients of various size and social media exposure. Within the agency, OMD Word is the social intelligence arm that helps amplify clients through social media. The department ensures the client’s social channels are leveraged and optimized to support traditional and digital solutions.

 

According to Word’s U.S. Director Colin Sutton, your level of understanding impacts your brand’s ability to perform on social media. Generally, this is the first thing that brands should be thinking about when they want to launch a social campaign.

 

Read more: http://on.mash.to/KEHUPX


Via Martin Gysler
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Six ways to create great content in just 15 minutes a day

Six ways to create great content in just 15 minutes a day | Managing options | Scoop.it
From www.businessesgrow.com - June 14, 2012 4:14 AM
Content marketing can be an extremely complicated, time-consuming, and expensive proposition! So I came up with content options for the time-starved!

 

Let’s face it. Content development can be a complicated, time-consuming, and expensive proposition! So I started thinking about this in the context of my friends and small business customers who simply can’t afford that kind of effort. It led to this idea: micro-content, or creating small bits of marketing content when you don’t have time to blog, create videos or spend all day on Facebook.

 

Let’s examine ideas about using micro-content for your social media strategy, assuming you are testing the water and only have 15 minutes a day to devote to this activity. Hey, I’m up for a challenge!

 

Preparation

Like any marketing initiative, you must have a firm idea of your strategy, selling points, and target audience...

 

Read more: http://bit.ly/LEiFKi


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