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Twitter Content Strategy Guide

Twitter Content Strategy Guide | Managing options | Scoop.it
From socialmediasun.com - June 14, 2012 5:07 AM

Twitter has quickly become a favorite part of content marketing strategies employed by most businesses. The 140 character limit means that it doesn’t take much work, users have little inhibition about following quality profiles and it’s already optimized for mobile. Curating a quality Twitter feed lends itself to an answer for so many marketing questions that it would be hard to list them all here.

 

Still yet, lots of users have no idea how to make 140 characters count. What we end up with is Twitter feeds consisting primarily of links and quotes. Quotes are an obvious place to start when you want concise snippets of text that convey wisdom and evoke strong emotions. In fact, the most successful Twitter users are almost always inspirational, funny or educational in nature. However, followers don’t want to follow a copy of someone that’s already in their feed, and as an online influencer you don’t want to be pigeonholed.

 

Read more: http://bit.ly/KkfOb7


Via Martin Gysler, Lionel Reichardt / le Pharmageek, Parag Vora
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Human-Curated Search and Data-Driven Comparisons: FindTheBest

Human-Curated Search and Data-Driven Comparisons: FindTheBest | Managing options | Scoop.it
From www.findthebest.com - August 6, 2012 5:25 AM

Robin Good: FindTheBest is a good example of an emerging wave of alternatives search engines, not based exclusively on algorithms but also on curated human selection and review. 

 

"...it is a hybrid search engine — a combination of data-sifting algorithms and human curators.

 

The humans define the categories, design how information is presented and determine what ingredients of comparison — or attributes — are most meaningful to users."

(Source: NYTimes Blogs)

 

FindTheBest specializes in bringing together data-driven comparisons of products and services ranging from web conferencig tools to colleges, law schools, cars or jet skis, created by collecting this information not only from public databases, manufacturer websites and expert sources, including individual contributors, by manually reviewing and checking all content before publishing it.

 

My comment: the more the "curation" of this comparison data will be "endorsed" by true reputable, industry-independent experts, willing to place their face and name on them, the more value this type of resource will gain. And this synergy could prove to be beneficial to both parties involved.

Try it out: http://www.findthebest.com/

 

 

 


Via Robin Good
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