From The Article: "There’s been a long standing debate on what social media metrics matter the most and how we should be tracking them.
Here is where social media sentiment comes in, sentiment is important and should be a main focus when evaluating your company’s social media presence and strategy. These 5 reasons can give you insight on why sentiment is so powerful and why you should be tracking it":
1. Sentiment Can Help You to Understand Your Audience
2. Learn from Past Successes
3. Learn from Past Failures
4. Compare Yourself to Others in the Market
5. Work to Improve your Sentiment
Via Antonino Militello