The Ultimate Social Media Event Marketing Checklist [Infographic] Business 2 Community Having a solid social media plan in place around your marketing events is essential to boosting engagement and overall awareness.
"If a tree falls in a forest and no one is around to hear it, does it make a sound?
Sometimes I think brands carry this philosophy into the social media realm. Several case studies have pointed to brands ignoring their customers on social media, believing their small, individual voices won’t be heard by others.
Social monitoring helps you tap into these conversations to capitalize on positive sentiment and mitigate negative sentiment, while understanding how competitors are perceived and industry trends are changing. Ignore it at your own peril.
I know how overwhelming tracking this vast and never-ending stream of information can be when you have never-ending lists of tasks to perform (All the late nights I’ve worked overtime are testament to this!).
To help make it easier for you to stay on top of this information overload, here are the social monitoring tools I use to quickly connect with the information I need to effectively manage SocialMotus".
I'd say I get about 10 requests each week to join someone's network on LinkedIn. And while it's the place to be when looking for a job or to otherwise connect professionally, many people use it only...
Click through the photo for the full article. As the author reminds us, it's not called "BlendIn."
This article shows that you can still get where you want to go without lying. Like the author, you might have to do something creative to get yourself into the conversation, but lying is not the only -- and certainly not the best -- path to the conversation.
Your Klout score may have just changed, by a lot. Tuesday the company rolled out updated scores for all of its users and began pushing out an updated Klout interface that focuses not on your Klout score, but the individual posts that got you there.
From The Article: "There’s been a long standing debate on what social media metrics matter the most and how we should be tracking them.
Here is where social media sentiment comes in, sentiment is important and should be a main focus when evaluating your company’s social media presence and strategy. These 5 reasons can give you insight on why sentiment is so powerful and why you should be tracking it":
1. Sentiment Can Help You to Understand Your Audience