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Social media plays a vital role in businesses these days. More and more consumers are influenced by what their peers recommend online when compared to other forms of advertising. The travel and hospitality industry is no different.
In an infographic by the Four Pillars Hotel, it shows how travelers purchasing decisions are affected by what they see from their friends online. Below are just some of the most interesting takeaways:
29% of travellers have used mobile apps to find flight deals 92% of consumers say they trust earned media, such as word-of-mouth and recommendations from friends, family above all other forms of advertising 52% of Facebook users said their friends’ photos inspired their holiday choice and travel plans 85% of leisure travellers use their smartphone while abroad
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.