Customers and their suppliers are like two sides of a coin. It has taken some time until companies have realized that their customers have a life of their owns, in an environment of perception and experience that is definitely different to the one of suppliers of goods and services. Customer experience, the complex aspects of individual perception, can vary largely from customer to customer. Understanding and respecting this has opened a new world of possibilities to serve customers according to their own requirments and targets. As we deal with these questions on an ongoing professional level, we like to follow others who share our topic.
Curated by Katrin Wulf
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