managing a brand
Follow
Find
22 views | +0 today
 
Rescooped by Cindy Cao from Brand Strategy and Management
onto managing a brand
Scoop.it!

Marketers make content marketing main focus for 2013 | brand-e

Marketers make content marketing main focus for 2013 | brand-e | managing a brand | Scoop.it
35% of marketers are making content marketing their main focus during 2013 says CopyPress 2013 State of Content Marketing Study (35% of marketers are making #content their top priority 2013, if you're not one of them you're missing out

Via Rebecca Downing
Cindy Cao's insight:

It is important that marketing messages in magazines and newspapers to be n white paper according to 2013 content marketing. it is important to explore this area of the marketing as marketing needs to expose the message to the consumer. therefore it needs to be eyecatching and attention grabbing in my opinion. no one wants to read a long article with tiny font and no pictures.  

more...
Cindy Cao's curator insight, March 21, 2013 11:38 PM

It is important that marketing messages in magazines and newspapers to be n white paper according to 2013 content marketing. it is important to explore this area of the marketing as marketing needs to expose the message to the consumer. therefore it needs to be eyecatching and attention grabbing in my opinion. no one wants to read a long article with tiny font and no pictures.  

managing a brand
managing brands through IMC
Curated by Cindy Cao
Your new post is loading...
Your new post is loading...
Rescooped by Cindy Cao from Brand Strategy and Management
Scoop.it!

Marketers make content marketing main focus for 2013 | brand-e

Marketers make content marketing main focus for 2013 | brand-e | managing a brand | Scoop.it
35% of marketers are making content marketing their main focus during 2013 says CopyPress 2013 State of Content Marketing Study (35% of marketers are making #content their top priority 2013, if you're not one of them you're missing out

Via Rebecca Downing
Cindy Cao's insight:

It is important that marketing messages in magazines and newspapers to be n white paper according to 2013 content marketing. it is important to explore this area of the marketing as marketing needs to expose the message to the consumer. therefore it needs to be eyecatching and attention grabbing in my opinion. no one wants to read a long article with tiny font and no pictures.  

more...
Cindy Cao's curator insight, March 21, 2013 11:38 PM

It is important that marketing messages in magazines and newspapers to be n white paper according to 2013 content marketing. it is important to explore this area of the marketing as marketing needs to expose the message to the consumer. therefore it needs to be eyecatching and attention grabbing in my opinion. no one wants to read a long article with tiny font and no pictures.  

Rescooped by Cindy Cao from Real Estate Plus+ Daily News
Scoop.it!

Branding Consistency: Color Is Key

Branding Consistency: Color Is Key | managing a brand | Scoop.it

]In the real estate business, color is key when creating customer communications across all platforms. Consistent color branding imparts a professional and memorable brand impression that resonates with your prospects. Xerox research reveals that color improves brand recognition by up to 80% and increases comprehension by as much as 73 percent.


Via Russ Bergeron
Cindy Cao's insight:

colour is important in advertising

more...
Rosaria Gordon's comment, March 21, 2013 9:14 PM
I completely agree with what you have said Rochelle. Colour can say a lot about a business and I think it is important for brands to recognise the impact it has upon them. When a brand is developing its colour palette I think it is important that they look at the public perception of the industry they operate in. For example a law firm would most commonly be considered neutral in terms of colour, and it would be important that trust is conveyed throughout the brand. But also, both power and stature need to be expressed to reinforce this trust in a legal sense. I think once a brand is established it should think carefully before changing its colours, as this may alter brand recognition and give the impression that the brand is unsettled and needs improvement.
Clare Chen's comment, March 21, 2013 9:34 PM
We are all familiar with the saying 'first impressions count'. The first thing that consumers look at at a business is its branding. Would you enter a store that had tacky and boring branding when right next door is something exciting and creative? People are all genetically created to respond to colour and pretty pictures. Therefore it is vital for a business to choose the right colour for their branding to be able to connect emotionally with their consumers. Colour also says everything about your business. Consumers take about three seconds to look at a branding and decide if they like it or not. Colour speaks.
Erica George's comment, March 21, 2013 11:24 PM
I think for some brands, colour is an essential statement of the organisation. For example, Cadbury's iconic deep purple, which has been trademarked by them so that other brands can not use the same colour. Their is a definite emotional attatchment between Cadbury customers and the colour purple. I disagree with Rosaria when she said that a colour pallate is best to reflects the industry of the organisation. I think that colour can differentiate a brand from the competition, and differing from expected colours could be a key move.
Rescooped by Cindy Cao from Integrated Marketing Comms
Scoop.it!

Not-For-Profit Brand Management - The Livestrong Foundation Loses Lance

Not-For-Profit Brand Management - The Livestrong Foundation Loses Lance | managing a brand | Scoop.it
Livestrong's Bold Re-branding Strategy In the competitive world of not-for-profit, the rules of brand apply just as they do in the corporate universe. As cycling's black sheep Lance Armstrong conti...

Via Clare Chen
Cindy Cao's insight:

This article really reinforces the important of brand building, After the scandal, it is easy to see that the mistake is magnified and frowned upon. The foundation is for a good cause, people has high expectations for the foundation as well as the role model Lance Armstrong. the disappointment is devastating when the scandal broke out and cutting the celebrity endorser would be the wiser move.

more...
Clare Chen's curator insight, March 21, 2013 6:30 AM

I really enjoyed this article because it shows just how one bad move can completely change everything. With the scandals hitting Lance Armstrong, his Livestrong Foundation has had to do a rebranding, The Livestrong Foundation is already a recognizable brand so what can they do to turn this scandal into a positive thing? What they do is remind others that the foundation isn't about one person (presumably Lance Armstrong) but it's about the millions of people facing Cancer.They are asking people to focus on the bigger picture and realize that they are more important. This connects with their target audience in a heartfelt way and thus take the attention away from Lance Armstrong. Very clever PR and marketing. 

Dong Wook Han's comment, March 21, 2013 11:04 PM
Like Clare mentioned earlier, it is hard for a brand especially non-profit organisation, to recover its brand image to where it was and what they have achieved, once it is involved in a scandal that gives a bad reputation to its loyal customers. I think Livestrong Foundation is still on the long way to bring their customers back as well as its brand image.