Drive brand awareness and leads with content marketing.
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This presentation is part of the Management 3.0 course, developed by Jurgen Appelo http://www.management30.com/course-introduction/
Great stuff, enjoy!
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It's not something to "eat" in one sitting... I reserved it here for me (and perhaps for some of you) in order to just come back some times and check in it this and that... it's more than 70 slides and they are often complicated but the info, the message is worth to go for it and understand it... so, happy discoveries...:-)))