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Agricoltura e innovazione. Maurizio Martina: "Piedi nella terra e testa nel mondo"

Agricoltura e innovazione. Maurizio Martina: "Piedi nella terra e testa nel mondo" | MANAGEMENT NEWS | Scoop.it
Dall'informatizzazione nella gestione dell'allevamento alla combinazione di energie rinnovabili, dall'agricoltura idroponica al commercio via web. Si
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Things to Keep in Mind When Creating a Coaching Culture

Things to Keep in Mind When Creating a Coaching Culture | MANAGEMENT NEWS | Scoop.it
Make sure to keep these tips in mind when creating a coaching culture at your company.

Via Dan Forbes
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KoneXiones Panamá's curator insight, July 22, 2014 5:49 PM

Any Hr department should be implementing this already....

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Your employees are your brand

In this talk, Mark Burgess brings to our attention how employees, through social media, are changing how companies market to, and engage with, customers and prospects. With the transparency and opportunity for personal connections that social media offers, pushing fabricated, unauthentic sales pitches doesn't work anymore. Instead, we are witnessing the rise of the social employee who creates a win/win proposition by leveraging their personal brands to build trust and increase the digital "surface area" of the brands for which they work. The result is nothing short of a revolution.


Via Guillaume Decugis
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CESSON's curator insight, July 13, 2014 10:15 PM

"A social employee... is engaged... they believe in the values they work for... employees are the brand of the company..."

Marius Monen's curator insight, July 17, 2014 7:57 AM

Inspiring talk that shows how to achieve synergy between the personal brand of the "social employee" and the corporate brand. This coincides with another trend I see, which is that individuals see themselves less and less as  (lifte time) employees, and more and more as autonomous professionals with a strong personal brand, embedded in a lasting professional community.  In that perspective the employer and his corporate brand are only temporarily relevant to the professional "social employee": the professional will contribute to it with his own personal brand, but the employer and the corporate brand are only passers-by, only relevant for the time that the professional wants to work for the employer.

Ron McIntyre's curator insight, August 7, 2014 12:29 PM

Businesses really need to understand this point and shout it from the mountain tops.  Employees are your brand! Period!  You can have the best product but if your employees make it difficult to purchase or get support, it won't sell, unless it is so unique that there is no competition.  My only comment there is just wait a few minutes!

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Come fare content marketing in 7 step

Come fare content marketing in 7 step | MANAGEMENT NEWS | Scoop.it

Il Content marketing è una strategia che deve essere canalizzata in un processo di pianificazione, attuazione, controllo, feedback e introduzione di interventi correttivi. Fare Content marketing non


Via B2Corporate
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B2Corporate's curator insight, July 8, 2014 8:32 AM
Come fare content marketing in 7 punti
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Quanto deve essere lungo un contenuto?

Quanto deve essere lungo un contenuto? | MANAGEMENT NEWS | Scoop.it

Via Carlo Mazzocco
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I Big data sono utili per le PMI? | CUOA Space

I Big data sono utili per le PMI? | CUOA Space | MANAGEMENT NEWS | Scoop.it

Via Carlo Mazzocco
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Is Your OAuth 2.0 Application Secure?

Is Your OAuth 2.0 Application Secure? | MANAGEMENT NEWS | Scoop.it
Recently, a security vulnerability named Covert Redirect was discovered in certain implementations of the OAuth 2.0 protocol.

Via Ex FromTheLeft, Agile4Startups
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How to Build Social Media Into Your Content Marketing Processes

How to Build Social Media Into Your Content Marketing Processes | MANAGEMENT NEWS | Scoop.it
In this fourth installment of CMI's Back to Basics series, we outline the basics of developing a content plan for social media, and will also share key elements of CMI's plan as a working example. ...

Via Guillaume Decugis
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Guillaume Decugis's curator insight, June 23, 2014 6:47 PM

A lot of people still confuse "tweeting links" for content marketing. This post by the Content Marketing Institute explains why it's not enough but how integrating social media in your content strategy around a content hub can be extremely powerful.

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5 Factors That Will Help You Get A Good Conversion Rate

5 Factors That Will Help You Get A Good Conversion Rate | MANAGEMENT NEWS | Scoop.it
There are a number of factors that will impact a digital promotions conversion rate. Big Data can help to increase those conversion rates.

Via Agile4Startups
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Come diventare una Customer Company

Come diventare una Customer Company | MANAGEMENT NEWS | Scoop.it

Nell’era dei mercati conversazionali e del Content Marketing, i Brand devono operare secondo una logica di Customer Company.Michael Lazerow, Founder di Buddy Media, GOLF.com, U-Wire, Lazerow Ventures


Via B2Corporate
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B2Corporate's curator insight, June 24, 2014 10:03 AM
Esamina sul concetto di Customer Company
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Microsoft e startup per l'automazione domestica - WebNews

Microsoft e startup per l'automazione domestica - WebNews | MANAGEMENT NEWS | Scoop.it
WebNews Microsoft e startup per l'automazione domestica WebNews Microsoft intende investire nel mondo dell'automazione domestica partendo dalle startup, dalle buone idee, da chi sta spendendo le proprie risorse in idee per migliorare l'ambiente...
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Superstarter, in palio 40 mila Euro per la migliore startup italiana - Business Magazine

Superstarter, in palio 40 mila Euro per la migliore startup italiana - Business Magazine | MANAGEMENT NEWS | Scoop.it
Business Magazine Superstarter, in palio 40 mila Euro per la migliore startup italiana Business Magazine Tra tutti i partecipanti verranno selezionate cinque startup, quattro di queste ad insindacabile giudizio del team di Superpartes mentre una...
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7 Leadership Qualities You May Not Know You Have

7 Leadership Qualities You May Not Know You Have | MANAGEMENT NEWS | Scoop.it

What does it take to be a great leader?

 

Once upon a time, birth order and socioeconomic status were considered powerful determinants in who would successfully climb the ladder.

 

Lately, though, the focus has shifted to personal qualities.

Guiding vision, passion, and integrity are well known leadership traits. But there are lesser known leadership traits, as well--in fact, some historically have been perceived as weaknesses.

 

These hidden traits can be developed and nurtured to help further your career and your role as a leader, at work, in your community, or in life in general.

 

See if you just might have some or all of these personal qualities that lend well to leadership:


Via The Learning Factor
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FRANK FEATHER ~ Business Futurist's curator insight, July 8, 2014 7:14 AM

Hidden traits you can develop and nurture to advance your career and your role as leader.

Dian J Harrison, MSW, MPA's curator insight, July 8, 2014 8:03 PM

Some of the best leaders I've met are those that are at the community level....no formal education or training and called informal leaders.   But they are knowledgeable about community issues, are passionate, have loads of integrity and are very humble!  Good share Dyana! I couldn't agree with you more.


Jean-Guy Frenette's curator insight, July 8, 2014 10:56 PM

PDGLead

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7 Reasons You Stink As A Leader - Forbes

7 Reasons You Stink As A Leader - Forbes | MANAGEMENT NEWS | Scoop.it
7 Reasons You Stink As A Leader
Forbes
It may come as a shock to you, but just because you're a business owner doesn't mean you're a great leader.

Via Dan Forbes
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A streamlined check-list to bootstrap your content strategy.

A streamlined check-list to bootstrap your content strategy. | MANAGEMENT NEWS | Scoop.it
A content strategy is indisputably essential, whether it’s to improve your company’s search engine positioning or take the expert position in its field

Via Guillaume Decugis
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Guillaume Decugis's curator insight, July 8, 2014 9:41 AM

A good check-list to bootstrap your content strategy. 


Feeling overwhelmed? 


Yes, the list is long...


So consider the following: before over-investing in content creation, consider starting by curating content on the topic(s) you've defined for your target personas. Content curation can help you getting started with a more scalable approach and perhaps more importantly, content curation will inform your content creation. By understanding what content already exists and therefore what's missing, you will outperform your competition by focusing on creating original content that people want to consume and that doesn't exist anywhere else, winning key SEO positions and social engagement.

Jace Henry's curator insight, July 8, 2014 9:59 AM

Content = KING

Kris's curator insight, September 8, 2014 9:14 AM

Grab your marketing strategy by the horns!

 

Salim Ammara from Ludis Media shows us the essential components of content marketing.  And why it is so important to little and big business alike.

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Google Universal Search: ecco come è evoluta

Google Universal Search: ecco come è evoluta | MANAGEMENT NEWS | Scoop.it

Via Carlo Mazzocco
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Come diventare una Customer Company

Come diventare una Customer Company | MANAGEMENT NEWS | Scoop.it

Nell’era dei mercati conversazionali e del Content Marketing, i Brand devono operare secondo una logica di Customer Company.Michael Lazerow, Founder di Buddy Media, GOLF.com, U-Wire, Lazerow Ventures


Via B2Corporate
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B2Corporate's curator insight, June 24, 2014 10:03 AM
Esamina sul concetto di Customer Company
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Waterfall to Agile - J.D. Meier's Blog - Site Home - MSDN Blogs

Waterfall to Agile - J.D. Meier's Blog - Site Home - MSDN Blogs | MANAGEMENT NEWS | Scoop.it
By moving away from Big Design Up Front (BDUF) and way from Big Bang at the end, Agile helps to de-risk the project, respond to changing requirements, and flow value along the way. If you need to keep up with the pace of ...

Via Agile4Startups
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I mini-robots volanti di Adrian Perez Zapata: ispirati alla precisione di volo delle api, puliscono la casa in totale autonomia

I mini-robots volanti di Adrian Perez Zapata: ispirati alla precisione di volo delle api, puliscono la casa in totale autonomia | MANAGEMENT NEWS | Scoop.it
I mini-robots volanti di Adrian Perez Zapata: ispirati alla precisione di volo delle api, puliscono la casa in totale autonomia, meteo

Via Wolf Safety
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How to Build Social Media Into Your Content Marketing Processes

How to Build Social Media Into Your Content Marketing Processes | MANAGEMENT NEWS | Scoop.it
In this fourth installment of CMI's Back to Basics series, we outline the basics of developing a content plan for social media, and will also share key elements of CMI's plan as a working example. ...

Via Guillaume Decugis
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Guillaume Decugis's curator insight, June 23, 2014 6:47 PM

A lot of people still confuse "tweeting links" for content marketing. This post by the Content Marketing Institute explains why it's not enough but how integrating social media in your content strategy around a content hub can be extremely powerful.

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Come fare Content Ecommerce: utilizzate le parole chiave | B2corporate

Come fare Content Ecommerce: utilizzate le parole chiave | B2corporate | MANAGEMENT NEWS | Scoop.it

Quando si pianifica una strategia di content marketing per l'ecommerce è fondamentale sfruttare al meglio il fattore delle keywords. Andiamo a scoprire come.


Via B2Corporate
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B2Corporate's curator insight, June 24, 2014 2:13 AM
Strategie e suggerimenti per fare content ecommerce! In questo articolo si parla di parole chiave!