The Irresistible Power of Storytelling as a Strategic Business Tool | Management | Scoop.it

The irresistible power of classic storytelling.

It’s not often that you hear Budweiser and Shakespeare mentioned in the same breath. But according to new research from Johns Hopkins University, the Bard’s deft application of storytelling techniques featured prominently in the beer company’s Super Bowl commercial.


Via Emeric Nectoux