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Rescooped by Jean-Guy Frenette from Marketing Revolution
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Only 28% Brands Can Measure Content Marketing ROI

Only 28% Brands Can Measure Content Marketing ROI | Management | Scoop.it

Almost two-thirds (63 per cent) of brands now have a dedicated content marketing budget, research from Bite has found, with 43 per cent of those surveyed saying content marketing was a board priority for their company


Via John van den Brink
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Martin (Marty) Smith's curator insight, March 17, 2014 8:59 PM

Yep, this infographic sounds and feels right to me. Fact I was surprised it was as high as a third :). Marty

Tim Mustill's curator insight, March 18, 2014 6:16 AM

No worse than print media imho!

Rescooped by Jean-Guy Frenette from New Customer - Passenger Experience
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Engagement: The Key Metric for the Future

Engagement: The Key Metric for the Future | Management | Scoop.it

Via Eric_Determined / Eric Silverstein
Jean-Guy Frenette's insight:

Employees first then customers. Make sense...

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Raquel Oliveira's curator insight, January 27, 2014 10:22 AM

a humanidade clama por ser envolvida nas decisoes, projetos e aprendizagem. Sim, eu sinto esse movimento em diversos setores. Em relação a aprendizagem de adultos, é irreversível !

Scott Davidson's curator insight, January 29, 2014 10:01 AM

Do you measure engagement?

Michael Allenberg's curator insight, January 31, 2014 8:11 AM

It's all about engagement folks!

Rescooped by Jean-Guy Frenette from New Customer - Passenger Experience
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Great Thought Leaders Offer 49 Predictions for 2014!!!

Great Thought Leaders Offer 49 Predictions for 2014!!! | Management | Scoop.it
ADOTAS — With the first full business week of 2014 rapidly coming to an end, so too is our coverage [...]

Via Eric_Determined / Eric Silverstein
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iMet Global's curator insight, January 10, 2014 1:29 AM

Marketing is entering a whole new dimesion and these thought leaders are right in their predictions. The gamut of activities is expanding and changing literally every year with apps, tools and related businesses striving to keep up. 

Jill McLachlan's curator insight, January 10, 2014 4:48 AM

Mostly around marketing, but still some interesting predictions for 2014 - and beyond. May 'The internet of things' be with you!

Ranjit Kovilinkal's curator insight, January 10, 2014 11:47 PM

Customer experience management, customer engagement, life time value, localization, digitization, mobility, big data, transparency, content, customization, personalization. Is customer finally the KING!?

Rescooped by Jean-Guy Frenette from Business Improvement
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How to Successfully Market Your Small Business

How to Successfully Market Your Small Business | Management | Scoop.it

Via Daniel Watson
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Carmen Saunders's curator insight, February 12, 2014 9:38 AM

Shake Your Tail Feather

Tooliers's curator insight, February 13, 2014 9:06 AM

The talk of the new millennium in an article on marketing your small business, thanks to @realbusiness.co.uk

Tiffany Crosby's curator insight, February 21, 2014 1:01 PM

Marketing for small businesses is critical but finding the time can be a challenge. Fortunately, there are lots of social media tools available to help with the administration and they are affordable even on a tight budget. 

Rescooped by Jean-Guy Frenette from New Customer - Passenger Experience
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Collaboration in 2014: 10 Predictions

Collaboration in 2014: 10 Predictions | Management | Scoop.it
Networked organizations, personalization and customization, development of collaborative reputations: these trends and more that I predicted for 2013 will still hold true for 2014.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, January 14, 2014 6:40 PM

David shares valuable insight and highlights key new companies to consider. He shows how collaboration will play a critical role in 2014 and beyond.


Share your thoughts on some of the predictions, and which one may have a bigger impact for your business?