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Management and analysis on the Information Society
Gestión de contenidos, Posicionamiento web, SEO, ROI, Marketing en el mundo de las Ciencias de la Información
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Extracting Schema & Metadata With Google Tag Manager

Extracting Schema & Metadata With Google Tag Manager | Management and analysis on the Information Society | Scoop.it
Learn how to grab pieces of information from the existing Schema and meta tags on your page through Google Tag Manager, to pass into Google Analytics and more!
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Biology's Big Problem: There's Too Much Data to Handle | WIRED

Biology's Big Problem: There's Too Much Data to Handle | WIRED | Management and analysis on the Information Society | Scoop.it
As the number of big biology project increases, the amount of data that scientists need to handle will grow at an alarming rate. While nearly all fields are struggling with Big Data, the biological and neurological sciences have their own particular challenges, which we explore in this feature.
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The Evolution of Semantic Search | Search Engine Journal

The Evolution of Semantic Search | Search Engine Journal | Management and analysis on the Information Society | Scoop.it
Semantic search, which uses machine intelligence means content is still king when it comes to web searches.
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In Challenge To Google, Pinterest Launches Guided Search

In Challenge To Google, Pinterest Launches Guided Search | Management and analysis on the Information Society | Scoop.it
"Visual discovery" means searching for things when you don't know their name—and that's a game Google can't play.
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Why Pinterest Is The Google Competitor You Weren't Expecting

Why Pinterest Is The Google Competitor You Weren't Expecting | Management and analysis on the Information Society | Scoop.it
Place Pins are just one part of Pinterest's visual search campaign.
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How to Add Optimized Meta Tags to Blogger

How to Add Optimized Meta Tags to Blogger | Management and analysis on the Information Society | Scoop.it
Do you want to increase blogger's search engine visibility? You should add meta tags to blogger, especially meta title, description and further on.
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How Twitter Has Changed Over the Years in 12 Charts

How Twitter Has Changed Over the Years in 12 Charts | Management and analysis on the Information Society | Scoop.it
Replying is dying, retweeting is up, North America isn't dominant anymore, but English is, and more lessons from 37 billion tweets.
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SMToolbox: Expert Google Plus Tips and Tools | Social Media Today

SMToolbox: Expert Google Plus Tips and Tools | Social Media Today | Management and analysis on the Information Society | Scoop.it
In the SMToolbox this week, we turn to Google+ expert Martin Shervington as he shares his top tips and tools for mastering Google+.
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The Data Lake Dream

The Data Lake Dream | Management and analysis on the Information Society | Scoop.it
How will enterprise data architecture evolve over the next five years? In 2013, I spent a lot of time talking about Hadoop's development towards being a central destination for data.
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Structured Data for Author Pages and Linked Snippets

Structured Data for Author Pages and Linked Snippets | Management and analysis on the Information Society | Scoop.it
Author pages and the way in which articles link to them are important sources of information for search engines and other data consumers. Information about authors and th [...]
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Hatnote Recent Changes Map

A map of recent contributions to Wikipedia from unregistered users.
Bibliodata's insight:

Wikipedia is constantly growing, and it is written by people around the world. To illustrate this, we created a map of recent changes onWikipedia, which displays the approximate location of unregistered users and the article that they edit.

 
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How the human eye reads a website | UX | Creative Bloq

How the human eye reads a website | UX | Creative Bloq | Management and analysis on the Information Society | Scoop.it
In this article, Chris Bank of UXPin — the wireframing & prototyping app — explains the theory and practice of creating visual hierarchies in web UI design. For analysis of UI examples from over 33 companies, check out the free ebook Web UI Best Practices.
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Google's Shift to Semantic Search & Its Impact on SEO - SiteProNews

Google's Shift to Semantic Search & Its Impact on SEO - SiteProNews | Management and analysis on the Information Society | Scoop.it
From the fledging beginnings of SEO, it has almost always been all about keywords. Back in the VHS days... we pushed keyword density over content quality b
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Google News Gets a Publisher Center for News Sites

Google News Gets a Publisher Center for News Sites | Management and analysis on the Information Society | Scoop.it
Google today introduced the Google News Publisher Center, a new tool that lets news publishers keep Google News current on the changes they have made to the structure of their... Keep reading →
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Schema.org: Forcing the Emergence of a New Web Paradigm at Frederick Giasson’s Weblog

Schema.org: Forcing the Emergence of a New Web Paradigm at Frederick Giasson’s Weblog | Management and analysis on the Information Society | Scoop.it
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Here comes The Upshot, the new explanatory journalism effort from the New York Times

Here comes The Upshot, the new explanatory journalism effort from the New York Times | Management and analysis on the Information Society | Scoop.it
The New York Times is launching The Upshot, a new site that its editor says will offer a combination of data journalism and explanatory reporting — and also try to go head-to-head with new high-profile projects like Ezra Klein’s Vox and Nate Silver’s FiveThirtyEight
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Google Trends Debuts Email Notifications For Search Topics, Hot Searches And More | TechCrunch

Google Trends Debuts Email Notifications For Search Topics, Hot Searches And More | TechCrunch | Management and analysis on the Information Society | Scoop.it
Google Trends, the informative resource that shows you what's currently popular around the web right now in and in the recent past, now offers email..
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Social Analytics to Improve Your Performance | Social Media Today

Social Analytics to Improve Your Performance | Social Media Today | Management and analysis on the Information Society | Scoop.it
Insight from social media analytics is a secret weapon for marketers. We take a look at how social analytics can give you the competitive edge in your marketing. Big data is very much in vogue these days and social media networks are some of the largest sources of big data. There are literally billions of posts, interactions and shares which you can analyze.
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Google Data Science MOOC

Google Data Science MOOC | Management and analysis on the Information Society | Scoop.it
Google recently announced the launch of their own Massive Open Online Course (MOOC). The course is titled, Making Sense of Data, and it begins tomorrow, March 18, 2014. The prerequisites are quite ...
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LinkedIn Launches New Tools: Measure Your Content Marketing Score and Discover Trending Content - Search Engine Journal

LinkedIn Launches New Tools: Measure Your Content Marketing Score and Discover Trending Content - Search Engine Journal | Management and analysis on the Information Society | Scoop.it
LinkedIn announced the launch two new tools last week to assist businesses in their content marketing efforts: Content Marketing Score and Trending Content
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The Digitization of Everything: CMOs and CIOs Must Evolve | Social Media Today

The Digitization of Everything: CMOs and CIOs Must Evolve | Social Media Today | Management and analysis on the Information Society | Scoop.it
The increasing reliance of the CMO on technology to help them know and respond to customer needs, coupled with the availability of cloud infrastructure and applications, is forcing both the CMO and CIO to re-evaluate their roles...
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What Visualization Tool/Software Should You Use? – Getting Started

What Visualization Tool/Software Should You Use? – Getting Started | Management and analysis on the Information Society | Scoop.it
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The great shift in search

The great shift in search | Management and analysis on the Information Society | Scoop.it
Search is evolving to fit the needs of users who don’t just want a web site, but the actual answer to the question driving the search. To stay on top semantic search technologies are key.
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