Initiative Vermisste Kinder [Missing Children's Initiative] or Transmedia at its finest. | Malaysian Youth Scene | Scoop.it

Ntabo0: "Using several media channel to tell their story (across several platforms, complementing each other), they were able to engage and convert people into brand evangelist (active seekers in this case) and exponentially increase the search radius. This campaign is simply brilliant."


Via The Digital Rocking Chair