Malaysian Youth Scene
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Malaysian Youth Scene
All things related to interests, issues, fads of youth in Malaysia
Curated by David Collet
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Rescooped by David Collet from Transmedia: Storytelling for the Digital Age
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INTERVIEW: The brilliant minds behind Chipotle's haunting scarecrow ad

INTERVIEW: The brilliant minds behind Chipotle's haunting scarecrow ad | Malaysian Youth Scene | Scoop.it

Via The Digital Rocking Chair
David Collet's insight:

OK. So this is me getting on the bandwagon - but the goal is admirable and the method is interesting without being offensive.

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The Digital Rocking Chair's curator insight, September 18, 2013 12:50 AM


Sergio Hernandez:  "The behind-the-scenes story of those mechanized crows, that Fiona Apple cover, and more" ...

Juliana Loh's curator insight, September 18, 2013 4:01 AM

So well made...It's great when advertisers take a chance. Thank you for posting this followup

Rescooped by David Collet from Transmedia: Storytelling for the Digital Age
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Initiative Vermisste Kinder [Missing Children's Initiative] or Transmedia at its finest.

Initiative Vermisste Kinder [Missing Children's Initiative] or Transmedia at its finest. | Malaysian Youth Scene | Scoop.it

Ntabo0: "Using several media channel to tell their story (across several platforms, complementing each other), they were able to engage and convert people into brand evangelist (active seekers in this case) and exponentially increase the search radius. This campaign is simply brilliant."


Via The Digital Rocking Chair
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