Almost everyone has an account on at least one of the major social networks on the Internet either Facebook, Twitter, Google +, or Pinterest. Some people like me have accounts on all four social networks and use the different social networks for different reasons. A main reason we use social networks is to engage with other people either with our friends and family, or anyone who has our same interests.
Here are some things to think about when you are writing a post for your social network.
One of the main reasons behind the explosion of the gift-card industry is how easy it makes the process from both ends: The gift giver avoids the process of traveling to stores, choosing gifts, transporting them, wrapping them, and making sure they...
Learn how you can develop an in-depth competitive analysis using Facebook & Twitter to generate ideas & inspiration.
The Initial Steps to researching your competitors
Once you’ve determined who your competitors are, it’s time to get a brief overview of their social media strategy. This can be done in three quick and easy steps.
Step 1: Where are your competitors “hanging out”?
Step 2: Should you be “hanging out” with them?
Step 3: How are your competitors presenting themselves?
Competitive Research on Twitter:
According to Top Rank Marketing, 50% of Twitter users are more likely to purchase from brands they follow. If that’s not reason enough to start getting your Twitter act together, I’m not sure what is! However, with the 140 character limitation and the “noise” that is often associated with Twitter, being successful on this channel can be very challenging. Competitive research is the secret weapon in your back pocket.
Step 1: Scope out their followers
Step 2: Do a Twitter search to find out what people are saying
Step 3: How engaging are they? Just like we did for Facebook, our final step is to scope out what your competitors are doing to promote engagement on Twitter. Because of how easy it is to communicate and interact on Twitter, your main focus should be on the exchange of conversation between your competitor and their followers.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.