When you start to brand your own name or your business, there are some first steps to take. Social media accounts. Websites. A logo. Maybe even some business cards. If you are job seeking, you want to build your resume based on the image that you want to portray as an individual and expert in your chosen field.
Once you have the basics of branding down, you may reach a plateau of sorts. It takes a lot of work to build on the reputation you have put in place. Never stop looking for new ways to make a bigger, better name for yourself or your business, however.