Grace ChoiGrace ChoiGrace Choi was at Harvard Business School when she decided to disrupt the beauty industry. She did a little research and realized that
|Scooped by Amber Lim|
One of the most groundbreaking technologies to be implemented in the makeup industry.
A simple idea that takes the purchasing of makeup products to a whole new level. Her target audience, is a mass of teenagers who have easy access to the internet and learn their makeup skills and techniques off the web. This works out really well because in addition to the convenience that this would create when people print their makeup in the comfort of their own home, in a growing cost of living economy, her printer would be able to bring the cost of makeup to an all time low which would appeal to the younger generation where cash is a issue.
Makeup, like Choi says, is basically colourcentric. By using the wide array of colours available online, one is able to affordably experiment with colours.
The downside to this little machine is that people/ consumers that are not comfortable with using the computer or the Internet for that matter, to choose and print their eyeshadow online, would find it difficult to use and might experience problems getting makeup products in the market if the demand declines due to less teenagers purchasing from actual stores.