'One small problem with metrics: Although metrics are important, they do have limitations.
It’s not always possible to find a metric that completely represents your goal.
Additionally, you might have multiple goals, and one metric will never tell you how you’re doing across all of them at once.
The simple solution is to track multiple metrics.
By combining several important KPIs, you can get an overall picture of your progress.
If you’re investing in content marketing, you’ll care not only about increasing page views but also making sure that those page views are resulting in engagement, growth, and profit.
Everyone has slightly different goals even if they’re similar.
Which is why I’m going to go through the 23 best content marketing metrics to track.
I’ll explain when you should and should not track each of them so that you can find a combination that works for you':
Via Antonino Militello, massimo facchinetti, Os Ishmael, malek