"Mention the term SEO and what do you think of? Websites? Blogs, Google? They’re all correct, but what most people don’t consider is that it’s not limited to just sites.
Social media profiles and pages can be optimised as well. We put so much work into them that it’s easy to forget that there are many other little things that improve the chances of your page appearing in search engines.
While optimising your site is an important part of any SEO strategy, make sure you bring your social media pages into the mix as well.
Here’s a quick run-through of what each site can offer: http://www.simplyzesty.com/social-media/making-sure-your-social-media-pages-are-seo-optimised/
Via Antonino Militello, Lynn O'Connell for O'Connell Meier