“Any old picture might be worth a thousand words. But your target niche doesn’t need or want a thousand words. Your ideal audience needs the right words, paired with the right images, to tell a story that uniquely appeals to their deepest desires. Studies show that people understand images faster than words”
Via malek, massimo facchinetti
When approaching SEO for your site, keep in mind that you can never lose by creating a steady stream of high-quality content that provides true value to your readers. There is no “quick fix” when it comes to earning high rankings, and anything that seems to good to be true – probably is.
This post will walk you through five outdated strategies that may actually be killing your rankings:
1. Only adding short-form, thin content 2. Over-optimizing your internal links 3. Targeting a page for a single keyword 4. Spammy guest blogging 5. Ignoring the power of social media Read
Alison Maitland, Head of Product, explores the importance of a learning mindset and personal resilience in order to encourage innovation in your people. (How do a learning mindset and personal resilience contribute towards more innovation?
You have a million great ideas but no follow through. Psychologist Art Markman shares how to finally take action in response to this week's reader... (From ideation to action - how to execute on your ideas.
It has been a while since my last blogpost. Last month, I had the great honor of writing four guest posts on the topic of mLearning for ASTD. Furthermore, I have been studying hard to complete my postgraduate studies, which made me step aside from some other projects for a while. Having said that, last week I came…
Producing high-quality content can be difficult to do, especially if you need to update your blog on a regular basis to maintain your readership. Fortunately, these 10 blogging tools will help you blog more efficiently and more effectively:
Research has shown that the more choices people have, the longer they take to make a decision. If watching your video is the main action you want visitors to take on your landing page, then avoid distracting visitors with other options on the page.
2. Optimize videos for SEO
It is 50 times easier to reach page one of Google search results with a video than with a web page, likely because many businesses are neglecting to optimize their videos properly. And because competition for video is low, there are simple measures you can take to get the greatest ROI.
3. Keep the video short
Wistia found that videos that were 90 seconds in length had a much higher drop off rate than videos of 30 to 60 seconds. Their study reveals that the longer the video, the shorter the engagement rate. While viewers watch approximately 81% of a 30 second video, they only watch approximately 62% of a 90 second video.
4. Place the video top and center
Eyeview Digital ran tests to find the optimal placement of videos and found that videos placed on the top and center of landing pages outperform videos on the bottom of the page. When they A/B tested landing pages for online trading site eToro, they saw that the variation with a video across the top received a 32% higher conversion rate than the variation with the video on the bottom right.
5. Add post-roll animation
In another test, Eyeview Digital found that adding post-roll animation to a video on TutorVista’s landing page resulted in a conversion lift of over 86%. A moving arrow that pointed visitors to the “subscribe” link made it very clear what action they should take.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.