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​How to Create Images That Attract & Convince Your Target Niche

​How to Create Images That Attract & Convince Your Target Niche | MakeMarketLaunchIT - Product Creation | Scoop.it
“Any old picture might be worth a thousand words. But your target niche doesn’t need or want a thousand words. Your ideal audience needs the right words, paired with the right images, to tell a story that uniquely appeals to their deepest desires. Studies show that people understand images faster than words”
Via malek, massimo facchinetti
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malek's curator insight, July 12, 7:52 AM

Our brains prioritize visual information over any other kind, which makes images the fast-track to connection all marketers are looking for.

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This chart shows very clearly why the iPhone is so important to Apple

This chart shows very clearly why the iPhone is so important to Apple | MakeMarketLaunchIT - Product Creation | Scoop.it
“There's no other product than the iPhone that's meant more to Apple in its 40 year history.”
Via Marylene Delbourg-Delphis
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20 Killer Blogging Tools for Customizing Your Content

20 Killer Blogging Tools for Customizing Your Content | MakeMarketLaunchIT - Product Creation | Scoop.it
There are plenty of tools available to a blogger who wants to improve their imagery. This article provides 20 of the best blogging tools.

Via Pantelis Chiotellis, oconnorandkelly, malek, massimo facchinetti
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malek's curator insight, December 30, 2015 5:23 PM

Not only Canva, read for more alternatives

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Yes she can! How storytelling is empowering women

Yes she can! How storytelling is empowering women | MakeMarketLaunchIT - Product Creation | Scoop.it

Resonate’s Storytelling for Leadership is a training programme in Rwanda, dedicated to teaching its women skills through public speaking.


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Lianne Picot's curator insight, December 31, 2015 8:33 AM

Powerful idea for extending the usage of story to empower. The idea of equipping women with storytelling skills not just so that they can be heard but so that their voices 'resonate' gives me goosebumps! This is exactly why story is so important. It connects deeply and echoes far beyond the initial listening. We can learn a lot from this project!


This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story  in her online story community at the Story Powered® Institute 


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Why Do Stories Matter? That's Like Asking Why You Should Eat

Why Do Stories Matter? That's Like Asking Why You Should Eat | MakeMarketLaunchIT - Product Creation | Scoop.it
We gave two-time Emmy-winners House of Nod 60 seconds to tell us why stories matter. The result is breathtaking.

Via José Carlos, massimo facchinetti
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Creativity key to more robust social media

Creativity key to more robust social media | MakeMarketLaunchIT - Product Creation | Scoop.it
Health plans never had to think too much about branding and reaching out to consumers before the Affordable Care Act. Now, as consumers play a more active role in health plan selection, plans must

Via Marie Ennis-O'Connor
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5 Outdated SEO Strategies That Could Be Killing Your Rankings

5 Outdated SEO Strategies That Could Be Killing Your Rankings | MakeMarketLaunchIT - Product Creation | Scoop.it

When approaching SEO for your site, keep in mind that you can never lose by creating a steady stream of high-quality content that provides true value to your readers. There is no “quick fix” when it comes to earning high rankings, and anything that seems to good to be true – probably is.

 

This post will walk you through five outdated strategies that may actually be killing your rankings:

 

1. Only adding short-form, thin content
2. Over-optimizing your internal links
3. Targeting a page for a single keyword 
4. Spammy guest blogging
5. Ignoring the power of social media Read

More: http://www.forbes.com/sites/johnrampton/2015/03/11/5-outdated-seo-strategies-that-could-be-killing-your-rankings/


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Linda Greenleaf's curator insight, March 15, 2015 10:54 PM

Social media policy is being treated as a peripheral issue in strategy.

Is should be in the top 5.

Nedko Aldev's curator insight, March 16, 2015 9:20 AM

 

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Paul Roberts's curator insight, March 22, 2015 4:56 AM

Can't just cut and paste other people's content anymore to maintain your SEO.  Got to create your own original, long form content like audio and video to bring people back to your site, keep them there longer and keep your SEO page ranking under Google's new algorithms.  Which is why so many businesses and sponsors use our station to create their own, episodic audio content.

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Business intelligence and analytics trend towards self-service at the Gartner Summit

Business intelligence and analytics trend towards self-service at the Gartner Summit | MakeMarketLaunchIT - Product Creation | Scoop.it
Self-service analytics, business intelligence on Big Data, and the changing role of the IT buyer were the belles of the annual Gartner Business Intelligence and Analytics Summit.

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Luca Naso's curator insight, April 22, 2015 11:47 AM

Today's buyers are increasingly coming from the business side of the house and not from corporate IT and self-service analytics is growing while traditional dashboard BI is in remission.
Self-service analytic tools allow power users to quickly explore, blend and visualize data to produce new business insights and to validate business data requirements to support application development and data management. 
Is the pendulum swinging in the direction of analytics empowerment and reduced time-to-answer and away from cost control and data quality management?
Gartner thought leader, Frank Buytendijk, suggested that we look to the business model that cracked the code on optimizing the centralization versus decentralization trade-off; namely, franchising.
This implies standardization of tools and enterprise licensing to drive down costs, tool-specific skilling to create larger pools of skilled workers to be shared across projects and centralized provisioning of compute infrastructure to save time and money.

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How to Create Great Images for Your Blog Posts

How to Create Great Images for Your Blog Posts | MakeMarketLaunchIT - Product Creation | Scoop.it
Find out why you need unique images for your content, and how to create various types of images.

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Rescooped by Miguel A. de Jesus from Emotional Intelligence Development
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Lane4 - The importance of resilient learners for innovation

Lane4 - The importance of resilient learners for innovation | MakeMarketLaunchIT - Product Creation | Scoop.it
Alison Maitland, Head of Product, explores the importance of a learning mindset and personal resilience in order to encourage innovation in your people. (How do a learning mindset and personal resilience contribute towards more innovation?

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Barbara Kerr's curator insight, September 21, 2014 10:22 AM

Does personal resilience lead to innovation?  This author says yes. 

Rescooped by Miguel A. de Jesus from The MarTech Digest
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The Importance of Visual Content in Marketing - infographic - Digital Information World | #TheMarketingTechAlert

The Importance of Visual Content in Marketing - infographic - Digital Information World | #TheMarketingTechAlert | MakeMarketLaunchIT - Product Creation | Scoop.it
There are thousands, if not more, facts and figures that sing the praises of using visual content in your marketing strategy. Bandwagoncreative took a closer look at why visual content is important.


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marketingIO's curator insight, April 17, 2014 3:14 PM

Changing the mindset regarding written-to-visual is hard, however, the upside is so great that you must (MUST) think visual first. So easy to crank-out a written piece: couldn't you just take that written piece and create a deck instead?

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Thomas Jefferson's Views on Patents

Thomas Jefferson's Views on Patents | MakeMarketLaunchIT - Product Creation | Scoop.it
Jefferson's views on patents and intellectual property rights were more nuanced and evolving than Benjamin Franklin's.
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How Do I Actually Execute On My Ideas?

How Do I Actually Execute On My Ideas? | MakeMarketLaunchIT - Product Creation | Scoop.it
You have a million great ideas but no follow through. Psychologist Art Markman shares how to finally take action in response to this week's reader... (From ideation to action - how to execute on your ideas.
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8 Important Google Analytics Reports For Social Media Management

8 Important Google Analytics Reports For Social Media Management | MakeMarketLaunchIT - Product Creation | Scoop.it
Google Analytics helps you to understand who your target audience is. Here are 8 Google Analytics reports to help to enhance social media marketing efforts.
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15 Amazing Content Creation Ideas For Instant Website Traffic

15 Amazing Content Creation Ideas For Instant Website Traffic | MakeMarketLaunchIT - Product Creation | Scoop.it

Content creation is easy once you know how! Discover these amazing secrets and rock your content marketing strategy


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Rescooped by Miguel A. de Jesus from Content Marketing & Content Strategy
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6 Kinds of Content You Need to Update Next Year

6 Kinds of Content You Need to Update Next Year | MakeMarketLaunchIT - Product Creation | Scoop.it
The importance of content marketing in the digital world is clear, but generating new information at a regular pace can be exhausting. In addition to looking for fresh, cutting edge content, look at…

Via Stefano Principato
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Marco Favero's curator insight, December 31, 2015 5:42 AM

aggiungere la vostra comprensione ...

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10 Great Tools for Storyboarding

10 Great Tools for Storyboarding | MakeMarketLaunchIT - Product Creation | Scoop.it
It has been a while since my last blogpost. Last month, I had the great honor of writing four guest posts on the topic of mLearning for ASTD. Furthermore, I have been studying hard to complete my postgraduate studies, which made me step aside from some other projects for a while. Having said that, last week I came…

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Rescooped by Miguel A. de Jesus from Business Success: Tips and Best Practices
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35 Tools and Resources to Absolutely Hack Your Freelancing Success

35 Tools and Resources to Absolutely Hack Your Freelancing Success | MakeMarketLaunchIT - Product Creation | Scoop.it
Learn how these 35 Tools and Resources can help you to Absolutely Hack Your Freelancing Success online and offline.

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RingCentral's curator insight, December 27, 2015 3:39 PM

Glip made the #3 slot!

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10 Blogging Tools that will Make you a Better Blogger

10 Blogging Tools that will Make you a Better Blogger | MakeMarketLaunchIT - Product Creation | Scoop.it
Producing high-quality content can be difficult to do, especially if you need to update your blog on a regular basis to maintain your readership. Fortunately, these 10 blogging tools will help you blog more efficiently and more effectively:

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Linda Buckmaster's curator insight, November 28, 2015 2:32 AM

We know only too well that producing high-quality content can be difficult to do, especially if you need to update your blog on a regular basis to maintain your readership. Fortunately, these ten blogging tools will help us blog more efficiently and more effectively:

Brenda Carey's curator insight, December 3, 2015 6:45 PM

Some great tools that I didn't know about. Had to share.

Rescooped by Miguel A. de Jesus from SEO and Social Media Marketing
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2014: How Important is an H1 Tag for SEO?

2014: How Important is an H1 Tag for SEO? | MakeMarketLaunchIT - Product Creation | Scoop.it

When focusing on on-page SEO, it's absolutely still valuable to spend some time and attention on the H1 tag.

 

Read More: http://www.searchenginejournal.com/in-2014-how-important-is-an-h1-tag-for-seo/


Via Antonino Militello
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On-page SEO insights ...

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5 Low Budget Marketing Ideas for Small Business - Tech Cocktail

5 Low Budget Marketing Ideas for Small Business - Tech Cocktail | MakeMarketLaunchIT - Product Creation | Scoop.it
Small business marketing on a tight budget can be done! Here are 5 how to tips to grow your audience.
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Rescooped by Miguel A. de Jesus from B2B Content Strategy
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Should You Write Long Pages or Short Pages?

Should You Write Long Pages or Short Pages? | MakeMarketLaunchIT - Product Creation | Scoop.it
How long should your pages be? People talk a lot about long copy - but it doesn't always work. Read this to see when (and why) to use long pages vs short.

Via Walt Goshert
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Rescooped by Miguel A. de Jesus from Entrepreneur Bookstore
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Are You a High Performer or a Workaholic? 5 Ways to Tell

Are You a High Performer or a Workaholic? 5 Ways to Tell | MakeMarketLaunchIT - Product Creation | Scoop.it

Is your busyness about actual achievement or unhealthy compulsion? Ask yourself these five questions to find out.


Via Suvi Salo, Ivo Nový
Miguel A. de Jesus's insight:

How do you rate yourself?

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The Psychology of Landing Page Videos (+5 Video Optimization Tips) - Unbounce

The Psychology of Landing Page Videos (+5 Video Optimization Tips) - Unbounce | MakeMarketLaunchIT - Product Creation | Scoop.it

Digest...


1. Limit the copy around your video

Research has shown that the more choices people have, the longer they take to make a decision. If watching your video is the main action you want visitors to take on your landing page, then avoid distracting visitors with other options on the page.

 

2. Optimize videos for SEO

It is 50 times easier to reach page one of Google search results with a video than with a web page, likely because many businesses are neglecting to optimize their videos properly. And because competition for video is low, there are simple measures you can take to get the greatest ROI.

 

3. Keep the video short

Wistia found that videos that were 90 seconds in length had a much higher drop off rate than videos of 30 to 60 seconds. Their study reveals that the longer the video, the shorter the engagement rate. While viewers watch approximately 81% of a 30 second video, they only watch approximately 62% of a 90 second video.

 

4. Place the video top and center

Eyeview Digital ran tests to find the optimal placement of videos and found that videos placed on the top and center of landing pages outperform videos on the bottom of the page. When they A/B tested landing pages for online trading site eToro, they saw that the variation with a video across the top received a 32% higher conversion rate than the variation with the video on the bottom right.

 

5. Add post-roll animation

In another test, Eyeview Digital found that adding post-roll animation to a video on TutorVista’s landing page resulted in a conversion lift of over 86%. A moving arrow that pointed visitors to the “subscribe” link made it very clear what action they should take.

 

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marketingIO's curator insight, July 6, 2014 1:58 PM

Basic but vital tactics to improve your video presentations on your landing pages. Note the length: this does not require a great amount of resources. Just get the job done.

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Design Ideation - Inspiration :-) nature. | Facebook

Inspiration :-) nature. http://t.co/Fok5PsrSeY
Miguel A. de Jesus's insight:

Ahhhh ... good old ideation.

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