It seems the eBook rebirth is due to the increase in mobile tablet use, coupled with the enjoyment of engaging in content anywhere (in bed in my case). More writers with indepth and valuable content to share might consider an eBook to best influence a targeted readership.
Considering how we're required to continually learn and manage our career growth amidst increasing complexity (see http://www.jarche.com), eBooks can close knowledge and understanding gaps, especially when a simple support tool or superficial info 'bit' won't suffice.
VentureBeat Amazon's eBook Business Is Up 70 Percent, but It's Still Not Disclosing Kindle ... All Things Digital “After five years, eBooks is a multi-billion dollar category for us and growing fast — up approximately 70 percent last year.
The trend of more moderate growth for ebooks in the U.S. in 2012 continued in Sept. as sales of adult trade ebooks were up 30.7%, much less than the triple-digit sales growth seen in ebooks in previous years.
Laura Jaffrey's insight:
As a business, it's worth considering trade books as part of both a content marketing and additional revenue stream.
While adult eBook growth is slowing, growth remains. Consider, "On the adult side, ebooks are up 36.2% for the year to $961.6 million, comprising nearly 21% of all sales".
I suspect those who are comfortable with and prefer reading on eletronic devices will remain and grow steadily. There will always be those who prefer print, but the increasing number of younger people entering the market who have been educated on iPads will continue to shift the tide.
A grey area exists between an app and eBook. There are decisions to make considering the wider reach an app potentially has over an eBook. There remains also the question of what your digital publishing tool aims to accomplish. Educate? Support? Entertain? These decisions, along with your target market preferences and where they are likely to find you, all go into choosing the best information product to produce.
With content strategy, the cost of building a tool can be lessened if it is planned ahead. In many cases, content can be repurposed to reach both markets as a trade eBook and potentially an interactive educational or support app.
Publishing an interactive support tool, whether it's for internal purposes, or being offered to customers, is a potential valuable tool to consider to grow your business.
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