eBooks and digital publishing for business
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eBooks and digital publishing for business
How eBooks, digital information and mobile apps can strengthen and support knowledge workers and companies.
Curated by Laura Jaffrey
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Apple’s iBookstore Debuts Breakout Books Category

Apple’s iBookstore Debuts Breakout Books Category | eBooks and digital publishing for business | Scoop.it
Stepping up its support of self-published and independently published books, the Apple iBookstore has launched a new category called Breakout Books.
Laura Jaffrey's insight:

It's good to see Apple is addressing the growing numbers of people who are reading on a tablet. Considering people engage with content in their 'off-hours', and tend to read even lengthy articles (see http://libraries.pewinternet.org/2012/12/27/e-book-reading-jumps-print-book-reading-declines), eBooks and indepth content destined for tablet viewing can be useful for motivated learners. 

 

It seems the eBook rebirth is due to the increase in mobile tablet use, coupled with the enjoyment of engaging in content anywhere (in bed in my case). More writers with indepth and valuable content to share might consider an eBook to best influence a targeted readership.

 

Considering how we're required to continually learn and manage our career growth amidst increasing complexity (see http://www.jarche.com), eBooks  can close knowledge and understanding gaps, especially when a simple support tool or superficial info 'bit' won't suffice.

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Amazon's eBook Business Is Up 70 Percent, but It's Still Not Disclosing Kindle ... - All Things Digital

Amazon's eBook Business Is Up 70 Percent, but It's Still Not Disclosing Kindle ... - All Things Digital | eBooks and digital publishing for business | Scoop.it
VentureBeat
Amazon's eBook Business Is Up 70 Percent, but It's Still Not Disclosing Kindle ...
All Things Digital
“After five years, eBooks is a multi-billion dollar category for us and growing fast — up approximately 70 percent last year.
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5 step content marketing strategy

It’s a content revolution that marketers and writers are simultaneouslythrilled and scared about.
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15+ InDesign Tutorials for Magazine and Layout Design | Vectortuts+

15+ InDesign Tutorials for Magazine and Layout Design | Vectortuts+ | eBooks and digital publishing for business | Scoop.it
Do you want to learn to how to design a magazine in InDesign? Discover industry standard workflows for print design professionals, magazine layout design tips,
Laura Jaffrey's insight:

great resource!

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10 Things Amazon Won't Tell You

10 Things Amazon Won't Tell You | eBooks and digital publishing for business | Scoop.it
What every shopper should know about the world's largest online retailer.
Laura Jaffrey's insight:

This is a good article if publishing your own work or in the business of helping others publish. Also useful of course for the intended audience, shoppers.

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Barnes & Noble To Close Hundreds Of Stores

Barnes & Noble To Close Hundreds Of Stores | eBooks and digital publishing for business | Scoop.it
Barnes & Noble's top store executive Mitchell Klipper has told the Wall Street Journal (subscription required) that the company plans the closure of at least 20 stores a year for the next decade.
Laura Jaffrey's insight:

yet another instance of our ever-changing world

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Adult Ebook Sales up 31% in Sept., Continue Slowdown | Digital Book World

Adult Ebook Sales up 31% in Sept., Continue Slowdown | Digital Book World | eBooks and digital publishing for business | Scoop.it
The trend of more moderate growth for ebooks in the U.S. in 2012 continued in Sept. as sales of adult trade ebooks were up 30.7%, much less than the triple-digit sales growth seen in ebooks in previous years.
Laura Jaffrey's insight:

As a business, it's worth considering trade books as part of both a content marketing and additional revenue stream.

 

While adult eBook growth is slowing, growth remains. Consider,  "On the adult side, ebooks are up 36.2% for the year to $961.6 million, comprising nearly 21% of all sales".

 

I suspect those who are comfortable with and prefer reading on eletronic devices will remain and grow steadily. There will always be those who prefer print, but the increasing number of younger people entering the market who have been educated on iPads will continue to shift the tide.

 

A grey area exists between an app and eBook. There are decisions to make considering the wider reach an app potentially has over an eBook. There remains also the question of what your digital publishing tool aims to accomplish. Educate? Support? Entertain? These decisions, along with your target market preferences and where they are likely to find you, all go into choosing the best information product to produce.

 

With content strategy, the cost of building a tool can be lessened if it is planned ahead. In many cases, content can be repurposed to reach both markets as a trade eBook and potentially an interactive educational or support app.

 

Publishing an interactive support tool, whether it's for internal purposes, or being offered to customers, is a potential valuable tool to consider to grow your business.

 

See on www.digitalbookworld.com

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