The internet is a worldwide network of computers, but it seems very intangible to most of us. In a general sense, the internet is made up of a lot of different components: Websites, users, servers, browsers, networking cables, and more. Some of these things have a physical component, and some of them do not, but even the ones that do have a physical component can be hard to conceptualize spatially. These maps help to lend that spatial component to the Internet.
In 2013, 56% of marketers plan to focus more on B2B email marketing. For this focus to pay off, you must maximize clicks on every email you send. Read more.
A few years ago, marketers were decrying the death of email. Instead of fading away a la MySpace and mood rings, B2B email marketing remains one of the most productive means of generating leads.
According to a 2013 National DMA email report, 89% of marketers believe that email is important to their organizational goals. Rather than dying out, 56% of email marketers plan to focus more on their email campaigns in 2013. To ensure that this focus pays off, you must maximize conversions and clickthrough rates with every email you send.
Managers of five-star restaurants spend hours combining the right ingredients for their recipes. Similarly, creating a five-star B2B email marketing campaign involves more than laying out some content and crossing your fingers. Emails with killer clickthrough rates have a special mix of 12 core components, which includes a great subject line....
In what is probably causing employers and divorce lawyers to high-five one another and celebrate with copious amounts of booze, Facebook have now announced that all public posts will now be fully searchable, using their cool new Graph Search Engine.
Do Paywalls Change the Engagement Equation? - The Huffington Post
Jake Batsell seems to think so, saying that while advertising-driven models of digital journalism aim to maximize page views, when news organizations introduce online subscriptions "it reconfigures the benchmarks for success."
Which leads to the question: What are online readers willing to pay for digital content?
It's one of those complex issues troubling publishers, editors and reporters who have to worry about producing enticing content to compete with the plethora of digital fare, and, ensure the success of their revenue streams.
Even if you offer your services nationwide, being local has become an important ranking factor for Google. Try to cover the most important cities before a smaller local player takes your place. Here's how to prepare for the increasing role of local.
there is one element that’s usually missing from most other competitor analyses. It’s executive profiles, which contain deep professional, behavioral, and personal insights on C-level and senior employees who work to compete against your company. While financial reports and product lists could tell you what’s happening on a tactical, day-to-day level, executive profiles will tell you what’s happening or will happen on a strategic, big-picture level for a competitor analysis. After all, an executive's personality, past experiences, and current activities do play a role in their company’s competitive advantage.