With 24% of US adults finding support and information from people with similar health conditions (according to Pew Research), pharma marketers strive to provide patient testimonials that can be used to connect with new patients and promote their...
This morning, the National Institutes of Health awarded $12.7 million to nine academic groups to test potential medicines for diseases including Alzheimer's disease, Duchenne muscular dystrophy, and schizophrenia that drug companies had abandoned...
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