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6 Must-Have Attributes of Social Media Managers

6 Must-Have Attributes of Social Media Managers | Crecimiento Redes Sociales | Scoop.it

Marketing your product or brand on social media is one of the more pervasive ways people will learn about your business. You don’t want to leave that responsibility in the hands of an amateur -- even one that might be conversant in Facebook and Twitter. Social media marketing requires a lot of work, a certain amount of technical savvy, excellent writing skills, empathy for customers, and an awareness the company's strategy. Here are the traits look for when hiring a social media manager:


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It’s Not Business, It’s Personal [Infographic]

It’s Not Business, It’s Personal [Infographic] | Crecimiento Redes Sociales | Scoop.it

If you are unsure about going social with your business this is a great visual to consider. The Improve Your Marketing Or Get Out Of The Business infographic above created was by Demandforce, focuses on the importance of current customers through their word of mouth and online reviews. It also illustrates how social sites have increased customer growth and how dire outstanding customer service is to any business.

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Facebook and The Impact of Technology

Facebook and The Impact of Technology | Crecimiento Redes Sociales | Scoop.it

When did technology begin? No one has the answer to that. However, people know that technology is constantly changing and the world is adapting to these changes. New firms are coming up with more innovative ideas and creativity is at its peak. Internet is the key element of the change in technology and has been the most affected factor so far.

 

From search engine optimization to social networking, technology is affecting anything and everything that is on the internet. The change brought internet to mobile phones and the current change in technology eased up the internet use on mobile phones. First, Nokia used to work on GPRS. Now, blackberry has an unlimited internet service. This is how these changes come and affect us in a blink of the eye. From politics to business and to economies, technology changes how everything operates and brings about a more efficient and effective way to do things.

 

But how is technology changing the way Facebook operates?

The effect of technology on the social networking site has been tremendous. Many still don’t believe how everything changed from what it used to be. You can literally see people promoting their products on Facebook.

 

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Marketing Automation and Social Integration: Hand-in-Hand or Hand-to-Hand Combat?

Marketing Automation and Social Integration: Hand-in-Hand or Hand-to-Hand Combat? | Crecimiento Redes Sociales | Scoop.it

When it comes to social media, questions about its usefulness to B2B marketers rage on. Some say that not having a social presence hurts you more than having one helps you. Others believe it’s just a thing you MUST do, but that it doesn’t deliver tangible ROI. What’s for certain is that implementing social media into your marketing automation stirs up an entirely fresh set of questions. Will these two disciplines be friends on the playground or is The Force against them, like two magnets pushing your brand in two different directions? What we do know, though, is that if you are going to give your marketing automation programs a boost with social media, there are some best practices to follow:

 

Evaluate and strengthen current B2B marketing strategies. Social integration will not thrive as its own entity (or upgrade your entire marketing strategy) unless the overall strategic direction and fundamentals are in place. If you currently operate your brand’s Web and email campaigns – start there. Figure out how to best optimize the staple pieces before you entertain the idea of integrating social into the blend. Shift your content from its place on the sidelines to a place in the starting line-up. Content has become the center of successful marketing strategies. Beef up the content you have by making it succinct, interesting, and valuable. Do yourself and your customers a favor by actually giving them something every time they interact with your brand. Once your content is meaningful and takes its rightful place in the spotlight of your marketing efforts, make it easy to share. Use your social media as a way to direct eyeballs to your website and other content, and then use that content to buyers to learn more. Integrate social… where it actually makes an impact. If your marketing automation is queued up to pump content through social channels simply because you think you should, STOP now. What I mean is that you shouldn’t spend your time and resources on a guessing game. Instead, use social tools that reveal exactly how your target audience is consuming the content you’re sending their way. If you can use social as a way to improve lead scoring, pounce on the opportunity. If it can help measure buyer interaction, take advantage of it. Use social to boost the campaigns you are already running. Where social becomes truly powerful is when you use it to amplify all your campaigns. Instead of running social campaigns, use marketing automation to make every campaign social. Make it easy for the prospects and customers that respond to your campaign to authentically share your message with their friends and networks, and you’ll get a “social lift” on the campaigns you are already running – and by making those shares trackable you will be able to better attribute how social is impacting your funnel.

 

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El primer libro inteligente del mundo

El primer libro inteligente del mundo | Crecimiento Redes Sociales | Scoop.it
Una aplicación todavía en fase de proyecto permite una nueva relación interactiva entre el libro, la web y el estudiante...

Via Pepe Crespo, Jairo Acosta Solano, Adriana Marichal, Daniela González
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Completa y extensa infografía que nos muestra los cambios de internet en la década 2002-2012

Completa y extensa infografía que nos muestra los cambios de internet en la década 2002-2012 | Crecimiento Redes Sociales | Scoop.it

Via Daniela González
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7 Apps You Don't Want To Miss

7 Apps You Don't Want To Miss | Crecimiento Redes Sociales | Scoop.it
Check out some of our app highlights from the week.

 

It can be tough to keep up with all the new apps released every week. But you’re in luck — we take care of that for you, creating a roundup each weekend of our favorite new and updated apps.

 

This week we found an app that lets you broadcast video live to all your Facebook friends, and another that will help you figure out who is really behind the political ads you see broadcast on TV.

 

American Idol fans can sing like their favorite contestants from the show with a new karaoke-style app, and a popular music app saw a significant Android update this week that included the addition of full lyrics for song, so you can sing along with your favorite tunes.

 

Several other popular existing apps also saw significant updates this week, allowing you to navigate them more quickly, and share content more places.

 

Check out the gallery here for a look at this week’s app highlights.

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Introduction to Social Marketing Automation [Infographic]

Introduction to Social Marketing Automation [Infographic] | Crecimiento Redes Sociales | Scoop.it

In this infographic, we define social marketing automation and provide various use cases for marketers to explore. Marketers can use social marketing automation to identify brand advocates, customers who are ripe for an upsell, and prospective customers.

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How to Properly Use Instagram and Pinterest For Your Company

How to Properly Use Instagram and Pinterest For Your Company | Crecimiento Redes Sociales | Scoop.it

After the first two Etiquette Guides for Facebook and Twitter, I’ve decided to also tell you something about two other services which, although popular, are quite new to the market: Instagram and Pinterest.

 

If you find them difficult to use in such a way that your company will benefit, this article will most likely answer your questions and help you make better use of these two underdogs.

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Las TIC en el aula #infografia #infographic #education #formacion

Las TIC en el aula #infografia #infographic #education #formacion | Crecimiento Redes Sociales | Scoop.it
Hola. Una infografía sobre las TIC en el aula. Un saludo.

Via Ramon Aragon, Adriana Marichal, Daniela González
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Hablando de post-modernidad, 8 ideas para usar el cómic en el aula.

Hablando de post-modernidad, 8 ideas para usar el cómic en el aula. | Crecimiento Redes Sociales | Scoop.it
1. Crear una biografía de un personaje histórico: El profesor puede ofrecer un guía con la información que debe buscar el alumno sobre un personaje y los alumnos documentan su vida creando una historieta.2.

Via Daniela González
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