Jewelry Designers Have to Market Themselves and Their ProductIf you want to get sales, you have to market your work. You have product, you want to sell your product and be able to thrive as a jewelry designer. This means you need to get your name and your jewelry line’s name out to the public. To accomplish these goals, you need to use several marketing strategies that help you. Business cards. Art and craft fairs. Social media. If you’re not familiar with some of these, or if you aren’t comfortable, you’ll need to hire someone who can market for you. Wearing your trendy fashion jewelry
Two Jewelry Designers and Their Artistic InspirationsEach of these designers has just one name. Looking at their work, it’s easy to see why. They don’t need to add their surnames for the general public to be able to see and appreciate the genius of their work. Both of these designers have been designing for long enough that her exposure to other artistic media has impacted their jewelry design. That they own design studios of their own is a testament to their high level of talent and artistry.Elitsa, KUKLAstudioLook closely – very closely at Elitsa’s work. The attention to detail shows that she has allowed herself to be inspired by different artistic forms, such as photography and ceramics. Elitsa draws and has worked with ceramics. Both of these venues of artistic creation give her the insight she needs to be open to new design ideas. Elitsa has “always” been designing, drawing, and creating. She now devotes most of her time to making her new jewelry designs.Looking at a
Jewelry Designers Can Blog About their Jewelry NichesIf you’re a new, or an up-and-coming jewelry designer, you want to add new clients and customers to your roster. You do so by creating publicity and “buzz” for your work and your line of jewelry. You probably already have a list of blog topics that you’ve used to add posts to your blogs. Here’s another idea: Write posts about your particular jewelry niche. If you create vintage-look fashion jewelry or you work wholly with wire, you have a wealth of topics you can add to your blogging list.Different Jewelry-Making NichesThe list of possibilities is as wide as you want it to be. Or you may decide to write only about one or two of your jewelry design niches because you can think of more post topics this way. However, you decide to approach blogging about your niche or niches, you need to jot down all of these ideas so you don’t lose them.Maybe you work with beads and wire or beads and thread. Your designs are simple, but th
There are a lot of big changes coming to the American jewelry scene this year in 2014. Handmade unique jewelry will always be a popular choice, and 2014 is no different. Why do people love handmade jewelry so much? There are a lot of answers to that question, but a logical choice is that women love showing their individuality. Handmade jewelry is often an expression of personal taste and style and women love showing their personality through their jewelry! The jewelry and design industry is so highly segmented because there are so many unique designers in the world that show off their own looks and styles. Some designers love to work with handmade silver jewelry. Silver is a stunning metal to work with because it is classy, elegant, affordable, and timeless. If works on any skin tone and will hold its value due to its rarity. One interesting thing you will notice about silver jewelry is the vast differences in prices where you shop. Sterling silver is 92.5% siver and the rest is allow
No matter the time of year or the occasion, you’ll find you need to buy a gift for your romantic partner. You may spend countless hours, browsing the Internet, leafing through catalogues and even asking family members what she or he would most appreciate receiving. Before going too far, forget about buying “practical” gifts for your beloved. While she or he will exclaim appreciation and liking for the gift, deep down inside, she or he will wonder just how much you love them. That’s not the effect you want your gift to have. Instead, think romantic and sparkly.Ask Family and FriendsAs you’re thinking about what to buy for your romantic partner, don’t forget about some of the best sources you already have at your disposal. Go to her or his closest friends, roommates and even family members. Plead ignorance. Throw yourself on their mercy if need be. Your only goal should be to find out just what your partner would most appreciate receiving on her or his special day. Maybe an
Beth Rosengard came to her jewelry designing career by a roundabout route. After working in a paint and wallpaper store, she spent nearly two decades in the music business, promoting recordings made by rock ‘n roll artists. She had always loved to make beautiful things, so, after leaving the music promotion business, she began learning how to metalsmith, then took jewelry courses at Loyola Marymount University. Immersing herself in workshops and private lessons, she rounded out her education in her newest career. Once she completed her education, she turned all her attention toward becoming a jewelry designer.Where She Finds InspirationWhen Rosengard is working on a new piece of handmade jewelry, she relies heavily on her twin inspirations: Gemstones and gold. Gold is her favorite fine metal and the wide variety of gemstones she uses in her pieces allow her to unleash her full creativity. Rosengard works to find the most creative ways she can complement a colored stone with gold, us
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Starting as a diamond salesman in his native India, Nirav Modi learned his profession from the ground up. Modi, from Palanpur, which is known for its proliferation of diamond merchants, comes by his familiarity with diamonds through his father’s and grandfather’s work in this profession. Grandfather, father and son all migrated from India to other countries so they could work more closely with diamonds. Nirav attended Wharton, but left school after experiencing financial problems. He returned to his home country and worked with his uncle Mehul Choksi, who owned Gitanjali Gems, which marketed diamonds.The Early YearsGujarat state, in India, is known for diamond merchants. This is where Modi was born and raised. His grandfather began working in the diamond industry and moved to Singapore to establish himself in the diamond industry. Modi’s father, Deepak moved to Antwerp, Belgium so he could work at the virtual center of the diamond world. Modi also studied in Belgium, but when fi
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