To discover the most powerful positioning area for your brand, you need to consider your customer, the competitive market and your own brand. In the second of 3 posts this week, we look at how to define these three building blocks of your brand positioning.
“Strategies” is a word we see everyday, and in our social media world, it is commonly used in reference to marketing. The question keeps coming to me about what this actually means! First, let’s start with the Etymology.
This is directly from Wikipedia: Etymology: The term “Strategy derives from the Greek “στρατηγία” (strategia), “office of general, command, generalship”, in turn from “στρατηγός” (strategos), “leader or commander of an army, general” a compound of “στρατός” (stratos), “army, host” + “ἀγός” (agos), “leader, chief”, in turn from “ἄγω” (ago), “to lead”.
As you see, “Strategy” is a military term. Although it seems at first to be a stretch to think of Social Media Marketing Strategies as a military derivative – think about it - it takes two to Engage. Now, let’s break it down into a plain language definition and show how it pertains to social media marketing strategies.
Strategies refer to a plans of action designed to achieve a particular Goal.
Strategies are Tactics linked together designed to achieve a particular Goal.
Tactics are individual tasks or actions linked together to form Strategies.
Strategies are Tactics linked together and determines how we engage each morning on our social media venues.
Therefore, in terms of Social Media, Strategies becomes part of four levels:
Goals (dreams, money, vacation, cars, houses, etc.),Strategies (list of tactics linked together to achieve goals),Tactics (smaller sub-strategies that are off-shoots of strategies), andEngagement (follow through with strategies to meet goals).
If SEO is dead, social media will be, too, in another five years.
In today’s search world, there’s a lot of talk about how social is “taking over,” how “content is king,” and how search engine optimization is “dead” – with search updates like Penguin and Panda hitting the final nails on the coffin. Sounds very dramatic, doesn’t it?
Yes, social is more significant than ever. But, it is too early to draw any conclusions about the death of SEO based on the patterns that we’re seeing. If anything, what we’re seeing today are the after effects of a healthy transition.
LinkedIn master? 3 new moves to try today CBS News If you're a LinkedIn regular, you probably update your feed by adding industry-related comments, tweaking your profile or sharing articles via LinkedIn Today.
'We took a look at the world’s top 100 brands to determine which fonts, colors and formats were the most popular choices. Our infographic provides some good food for thought if you’ve hit a road block on your latest logo design.'
A good SEO strategy is the difference between your business easily being found online and getting lost in the noise of thousands of other businesses trying to stand out. With Google’s ever-changing algorithm, it can be difficult to know what’s effective here and now.
In 2013, success in SEO hinges on businesses putting together a robust combination strategy that brings together an integrated web of great content, credible links, and social signals. Each of these pieces supports the other, providing tremendous value to readers, building your authority and brand value, and distributing your content across new channels. Here are the highlights of what to think about in terms of each of the three pillars of great SEO.
I find statistics absolutely delicious. Pew research released fresh stats on what slice of Americans are addicted to all of the various social networks as of December 2012. There are a few big business and cultural implications...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.