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MailChimp Email Marketing
How to use MailChimp to create email marketing campaigns that WOW your subscribers!
Curated by Meg Appleby
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All your email marketing questions answered

All your email marketing questions answered | MailChimp Email Marketing | Scoop.it

All your email marketing questions answered by some really smart people ...

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Running Out of Email Marketing Ideas? 17 Sources of Endless Inspiration

Running Out of Email Marketing Ideas? 17 Sources of Endless Inspiration | MailChimp Email Marketing | Scoop.it
“Learn about different places to find content for your email marketing efforts.”
Via Peg Corwin
Meg Appleby's insight:
There is a whole lot of great content right under your nose ....
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How to Mail Merge in Google Docs With MailChimp - Tuts+ Mac Computer Skills Tutorial

How to Mail Merge in Google Docs With MailChimp - Tuts+ Mac Computer Skills Tutorial | MailChimp Email Marketing | Scoop.it

Word and Outlook have long let you mail merge documents and send them as emails. That's now possible with Google Docs, thanks to the MailChimp add-on. 

Meg Appleby's insight:

Google Docs and MailChimp!  Too cool!!!

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Using MailChimp On Your WordPress Website To Increase Readership

Using MailChimp On Your WordPress Website To Increase Readership | MailChimp Email Marketing | Scoop.it

When you speak to Internet marketers many will tell you, “the money is in the list.” What they’re saying is that your blogging and business efforts should be focused on building your e-mail newsletter list.

 

WordPress is great for all kinds of e-marketing, whether selling a product with e-commerce or simply for blogging. Either way you’ll want to consider a newsletter to help get more traffic to your site.

Meg Appleby's insight:

Handy tips to help you add a good looking MailChimp sign up form to your WordPress website.

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How to easily import your Eventbrite attendee list into Mailchimp ...

How to easily import your Eventbrite attendee list into Mailchimp ... | MailChimp Email Marketing | Scoop.it
“I use Eventbrite to manage ticketing and Mailchimp to manage the mailing list. At the end of each event, I want to make sure I get any new attendees added to the Mailchimp mailing list, while making sure not to duplicate the ...”
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Why Your Email Open Rate Is Low And What You Can Do About It

Why Your Email Open Rate Is Low And What You Can Do About It | MailChimp Email Marketing | Scoop.it
Remember when you were a kid. And you spent hours building the perfect sand castle. It had a moat. Towers on each corner. Windows. Doors. Then some other kid came along and kicked it down. All that hard work gone.
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Peg Corwin's curator insight, July 2, 1:59 PM

The post quotes stats that industry open rates are 15-40%.  She aims for 50%.  Wow.  Read how she does it.

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5 Tricks To Help You Send Messages That Convert - Autosend

5 Tricks To Help You Send Messages That Convert - Autosend | MailChimp Email Marketing | Scoop.it
Learn five tricks you can use to increase open rates, CTR, and conversions of your emails, text messages, and push notifications to customers.
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3 reasons newsletter marketing is perfect for introverts

3 reasons newsletter marketing is perfect for introverts | MailChimp Email Marketing | Scoop.it
Prefer getting a root canal to marketing? You’re not alone If you’re like many introverts in business (see my definition of introversion here), you started out with some pretty negative ideas about marketing.
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Adding Goal Tracking to Your WordPress Site | MailChimp Email Marketing Blog

Adding Goal Tracking to Your WordPress Site | MailChimp Email Marketing Blog | MailChimp Email Marketing | Scoop.it
If you’re new to MailChimp (10,000 people sign up a day, so there are a lot of you!
Meg Appleby's insight:

Goal (available for paid accounts) allows you to see which pages your subscribers visit on your website, so you can send them automated follow-up emails based on those specific page views and segment your list to find your most engaged subscribers.

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Peg Corwin's curator insight, June 17, 2:50 PM

Super Plugin and enables emails triggered by website actions of visitors.

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30 Opt-In Freebie Ideas Your Ideal Subscribers Will Thank You For

30 Opt-In Freebie Ideas Your Ideal Subscribers Will Thank You For | MailChimp Email Marketing | Scoop.it

Are you struggling to find a suitable gift to offer your new email subscribers? These 30 ideas (with examples) will help you create an opt-in gift your ideal subscribers will LOVE!!

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Peg Corwin's curator insight, June 17, 2:54 PM

Love these many ideas for opt-in incentives for email subscribers.  

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8 Awesome email marketing podcasts worth listening to

8 Awesome email marketing podcasts worth listening to | MailChimp Email Marketing | Scoop.it

For those of you who like to drown out the chaos around you while cooking dinner, who can take in information while working out, or who just like to enjoy your information in a hands free format while you drink your coffee, here’s a list of some great email marketing podcasts ...

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What the New Gmail Grid View Means for Email Marketing - Business 2 Community

What the New Gmail Grid View Means for Email Marketing - Business 2 Community | MailChimp Email Marketing | Scoop.it
What the New Gmail Grid View Means for Email Marketing
Business 2 Community
Google has definitely been keeping email marketers on their toes. First, it introduced the promotions tab. Next up, the promotions tab grid view.
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Bootstrapping Mailchimp: Creating Your First Subscriber List - Kimberly Gosney

Bootstrapping Mailchimp: Creating Your First Subscriber List - Kimberly Gosney | MailChimp Email Marketing | Scoop.it
Have you been hearing that you need a subscriber list?
Back in 2012 I didn’t even have a subscriber box on my website! Gasp, I know. I had no idea that I even needed one. Crazy pants, I know.
But, here’s the thing. I don’t want you to be in business for YEARS before you know you need a list. And, I’m sharing my favorite mailing list subscriber service with you RIGHT now.
I’m practically handing you dollar bills just by sharing this with you. I see you dancing all around in your living room right now.
Mailchimp. I spent I can’t tell you how many hours trying to figure out how to set up my first mailing list!… Click To Keep Bootstrapping
Meg Appleby's insight:

Easy to follow video to help you set up your first subscriber list using MailChimp

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Running Out of Email Marketing Ideas? 17 Sources of Endless Inspiration

Running Out of Email Marketing Ideas? 17 Sources of Endless Inspiration | MailChimp Email Marketing | Scoop.it
Learn about different places to find content for your email marketing efforts.
Meg Appleby's insight:

1. Top-performing website content

2. Top questions asked in support forums

3. Successful customer stories

4. Popular industry LInkedin groups

5. Frequently asked questions on Twitter

6. Frequently asked questions from email subscribers

7. Frequently asked questions from prospects

8. Frequently asked questions from customers

9. Inspiring quotes

10. Top posts on influencer blogs

11. Upcoming industry events

12. Industry news

13. Customer calls

14. Partner content

15. Short term contests

16. Support calls

17. Blog comments

 

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5 Guidelines You Can Use Right Now To Get More Email Clicks

5 Guidelines You Can Use Right Now To Get More Email Clicks | MailChimp Email Marketing | Scoop.it
If you use email marketing, you probably think about clicks. You know how it goes. You send out an email. And then you wait… You don’t want to look. But you can’t help yourself. You check your opens and your click through rate.
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Why We Prefer MailChimp | AnnexCore

Why We Prefer MailChimp | AnnexCore | MailChimp Email Marketing | Scoop.it
Anytime we’re asked to recommend an email marketing software (EMS), we always choose MailChimp. This EMS is simply outstanding and is actually the only one we choose to work with, probably why we consider ourselves MailChimp Experts =). In our... Read more »
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How To Create An Email Opt-In Offer Your Dream Customers Will Love

How To Create An Email Opt-In Offer Your Dream Customers Will Love | MailChimp Email Marketing | Scoop.it
“First impressions count. Have you ever met someone and formed an instant opinion about them? We all do it. In the email marketing world, your opt-In offer is your first impression. It’s also a great way to rapidly build your list.”
Meg Appleby's insight:
Having an opt in offer that is tailored to your ideal subscribers will help you build an engaged email list.
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How to Offer a Daily or Weekly Subscription Option in MailChimp

How to Offer a Daily or Weekly Subscription Option in MailChimp | MailChimp Email Marketing | Scoop.it
Give your blog subscribers more options by offering a daily or weekly subscription option in MailChimp. Step by step tutorial included in this post.
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10 Examples of Simply Wonderful Email Marketing

10 Examples of Simply Wonderful Email Marketing | MailChimp Email Marketing | Scoop.it
Think email is dead? These ten companies will prove you wrong with emails you'd actually love to receive.
Meg Appleby's insight:

My favourite is the one from TOMS ... not a fan of the shoes, but loving those animated GIFs.

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8 Uses of Preheader Text to Improve Email Open Rates (Plus 1 Technique to Avoid)

8 Uses of Preheader Text to Improve Email Open Rates (Plus 1 Technique to Avoid) | MailChimp Email Marketing | Scoop.it
Bad news, friends. Your subscribers spend less than three to four seconds deciding whether or not to open your email. And because at least 75 percent of folks first read email on their mobile devices, it's all too easy for them to swipe and delete without a second thought. The good news? Email marketers have another tool to grab subscribers' attention: preheader text.

Via Denise Aday
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Denise Aday's curator insight, June 19, 5:02 AM

"With a bit of creativity, your email preheader text can deliver big results."


Don't waste it!

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One simple secret to creating email newsletters without stress

One simple secret to creating email newsletters without stress | MailChimp Email Marketing | Scoop.it
Ever found yourself up at 1am the day your email newsletter was supposed to go out, wondering what on earth to write, berating yourself for not being more organised?
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Mad Mimi vs Mailchimp - a comparison review

Mad Mimi vs Mailchimp - a comparison review | MailChimp Email Marketing | Scoop.it

In this post we compare Mad Mimi vs Mailchimp, to see which of these two
well-known e-marketing solutions best meets your business needs.

Meg Appleby's insight:

Which do you use?

 

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9 New Insights From the 2014 Science of Email Report

9 New Insights From the 2014 Science of Email Report | MailChimp Email Marketing | Scoop.it
Review some of the insights and trends from the 2014 Science of Email Report - the results will guide you in creating and optimizing effective email campaigns.
Meg Appleby's insight:
Email recipients say they prefer image-based emails, but data says otherwise.Email filters have become more popular as a means of ignoring unwanted messages.

Use of filtering methods are common among all demographics, but especially younger recipients.


Smartphone usage is more common among younger demographics, while tablet usage is less common among them.


Younger recipients say they prefer HTML formatted emails.


Contra-competitive timing can yield higher email CTRs -- in other words, send email when others aren't.

One-to-many emails are more likely to be opened on mobile than one-to-one emails.iPhones account for more than half of mobile email opens.

Emails that are short and sweet yield better results.

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5 Ways to Boost Your Email Marketing Today!

5 Ways to Boost Your Email Marketing Today! | MailChimp Email Marketing | Scoop.it

5 ways to boost your email marketing ...

Meg Appleby's insight:

#1 Use Incentives

#2 Create a flawless sign up process

#3 Set up a email capture on your Homepage in a clear and visible location

#4 Set up a welcome email

#5 Create a landing page for your incentive offer

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The Surprising Truth About How To Get More Email Subscribers

The Surprising Truth About How To Get More Email Subscribers | MailChimp Email Marketing | Scoop.it

Most email subscription articles talk about opt-in forms. Add one to your homepage, your about page, the bottom of your posts… Yes – all this helps but there's something more important that's often overlooked ...

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