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Is Email Your Business' Answer To The Loss Of Google Reader ...

Is Email Your Business' Answer To The Loss Of Google Reader ... | MailChimp | Scoop.it
The only other option for Google Alerts, as of right now, is email. Email. The time-honored method of online communication that just won't die, no matter how many social services come out of the woodwork.
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Consumers Grow More Accepting of Email Marketing

Consumers Grow More Accepting of Email Marketing | MailChimp | Scoop.it
But they are looking for one very specific thing in those emails.

Via Don Dea
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Don Dea's curator insight, March 18, 2013 12:49 AM

the number of people who accessed emails on mobile devices increased 8 percentage points in the past year. Furthermore, 43 percent of consumers say they read emails most frequently on a smartphone or mobile device.   

Those numbers present a huge opportunity to marketers who are able to capture that rapidly growing audience. The researchers found that 63 percent of consumers say they would make a purchase from an email they viewed on their mobile device. 

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63pc would purchase from a mobile email: report - Mobile ...

63pc would purchase from a mobile email: report - Mobile ... | MailChimp | Scoop.it
In a sign of the growing role that mobile email is playing for retailers, as many as 63 percent of consumers say they would make a purchase from an email received on a mobile device, according to a new report from ...
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Email Marketing: All That Sizzles Is Not Spam

Email Marketing: All That Sizzles Is Not Spam | MailChimp | Scoop.it
In this infographic, we’ll compare the attributes of spam and legitimate email marketing. We’ll illustrate how spam is an offensive intrusion, while the other is a welcome interaction with high business ROI.

Via Don Dea
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Don Dea's curator insight, March 20, 2013 5:51 AM

Unfortunately, legitimate email marketing (from well-meaning businesses) is all too often indistinguishable from spam . . . when best practices aren’t adhered to. Getting a voluntary opt-in is a bare minimum requirement.

So what differentiates the assorted Rolex and male enhancement spam from your best-intentioned (and permission-based) email marketing campaigns?

Besides a basic understanding of the English language and spell-check, it’s actually a pretty fine line—but a very discernible one if you pay attention to one simple thing: the customer’s preference.

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Snail Mail vs Email [infographic]: old school direct lives on...

Snail Mail vs Email [infographic]: old school direct lives on... | MailChimp | Scoop.it

Snail mail – the original form of direct marketing – lives, according to a recent consumer survey, showing that the average Australian receives around seven letters per week, with government departments the most prolific users of the medium for communication purposes.

 

Read rates were high for most sender categories, much higher than standard email open rates, with special interest clubs and government leading the pack with open rates of 79% and 78% respectively. Read rates were less favourable for correspondence from real estate agents and local restaurants, while supermarket communication proved more likely to be read than department store mail.

For all categories respondents of the nationally representative survey preferred to receive correspondence via snail mail than email, although there were high numbers of people with no preference either way. Snail mail is preferred for lengthier or important information while email is preferred for brief information. As could be expected, older generations are more likely to be receptive to mail than email...


Via Lauren Moss
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