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With over 40% of the US population using smart phones, mobile marketing is more important than ever. Here are some tips:
1. Make sure your website is optimized for mobile.
2. Make sure your phone number and address is clearly visible on home page.
3. If you rely on customers coming to your location to make purchases, make sure that your business has a presence on Yelp. and Google Plus Pages, (Local).
4. If you own a restaurant, there are several mobile apps that you need to make sure your business is properly listed on including Yelp.com, Where.com, Urban Spoon.com, Local.Com, Google Maps, Mapquest, Zagat.com, Foursquare.com.. And that's just to start!