Improve Your Charisma (And How Prince Did It) Forbes Prince invoked a powerful metaphor when he appeared on television with the word “slave” written across his cheek. Metaphors are charismatic because they ...
This is an omission worth reconsidering. Cognitive scientist Benjamin K. Bergen, in his most recent book, Louder than Words, shows why the use of metaphor in writing makes it more engaging — and arguably more memorable.
Imagine A Flying Pig: How Words Take Shape In The Brain WNIJ & WNIU But in the 1990s, scientists began testing the language-module theory using "functional" MRI technology that let them watch the brain respond to words.
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