Susan Wojcicki took over YouTube, Wednesday, from my pal Salar Kamangar.
Salar did an amazing job growing YouTube and everyone is thankful for his efforts; he’s a class act who quietly built the product into the most important asset at Google.
Literally, the most important thing at Google--the land of important things.
Heck, that is coming from me, a person who walked away from YouTube funding and massive growth in viewership because it was clear that there is no room given the current split (55/45) for anyone but Google to make a living. More on that in a bit.
In this piece I want to talk about three things:
1. Why YouTube is the most important product at Google--by far
2. Why Google is blowing it
3. A simple solution for Susan to fix the problem