Americans still spend more than 33 hours a week watching television. While nine in ten households in the United States pay for a television subscription, over 5 million homes subscribe to broadband and receive only free broadcast television. A report from Nielsen says that this group tends to watch half as much television and twice as much online video as the general population. Data from comScore show that Americans are watching more online video than ever, with over a hundred million viewers a day in the United States. However, online video viewing still tends to be measured in minutes, rather than hours a day.
My favorate quote: "When Dickens was writing his novels, and they were serialized once a month, he read all the letters that came in. His novels were actually a real dialogue with his audience. He was writing to entertain them, and he got paid by the word, and he wanted them to be pleased. But he also wanted to make sure that they got the story he was trying to tell."
"Will audiovisual media remain a lucrative career choice or will it follow novel writing and journalism into the realms of a cottage industry in which the vast majority of practitioners also need a mortgage paying day job?" That's a question I ask myself almost every day!
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