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Rescooped by Henrik Safegaard - Cloneartist from Transmedia: Storytelling for the Digital Age
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Netflix's New Look Is a Glimpse at the Future of TV

Netflix's New Look Is a Glimpse at the Future of TV | Machinimania | Scoop.it

Via The Digital Rocking Chair
Henrik Safegaard - Cloneartist's insight:

“We wanted to think about ‘What is the future of television? Where is the future of television in an on-demand world?’” Chris Jaffe, Netflix’s vice president of product innovation, told WIRED while giving a demonstration of the new TV interface’s capabilities. “We also look at this as the first step of a lot of our television innovation to come.”


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The Digital Rocking Chair's curator insight, November 15, 2013 5:18 AM


Angela Watercutter:  "Netflix just announced a whole new browsing experience for users who access the service on more than half the devices that run it, from game consoles to smart TVs" ...

Rescooped by Henrik Safegaard - Cloneartist from Transmedia: Storytelling for the Digital Age
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SyFy and Trion launch Defiance transmedia experience

SyFy and Trion launch Defiance transmedia experience | Machinimania | Scoop.it

Peter Smith:  "Defiance is both a TV series and a video game, designed to support each other. The game launches today, the TV series in two weeks."


Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, April 3, 2013 1:01 AM

In case you've missed all the coverage to date, here's an excellent article explaining what the transmedia experience called Defiance is all about.

Rescooped by Henrik Safegaard - Cloneartist from Transmedia: Storytelling for the Digital Age
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How Syfy Turns TV Shows Into Social Phenomenons

How Syfy Turns TV Shows Into Social Phenomenons | Machinimania | Scoop.it

Brian Anthony Hernandez:  "Syfy is striving to keep pace with viewers’ ever-changing TV viewing habits, concocting interactive digital and social tactics. An exec details the strategies on Mashable" ...


Via The Digital Rocking Chair
Henrik Safegaard - Cloneartist's insight:

We don't look at social as something we do, we look at social as part of who we are.

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Pamela Bartar's curator insight, March 10, 2013 6:23 AM

added value ! ?....

Luca Brigada's curator insight, March 18, 2013 6:56 PM

"Ideally before any show begins production we'll sit down with our TV development team, the show's creators and our marketing and digital teams to kick around social ideas and discuss what we think makes the most sense for that particular show. We focus on ideas that complement the show's content, that will have a wide reach and that are technically feasible to achieve.

Our major emphasis is that any social TV content has to feel organic to the audience and authentic to the show, not like it's a force fit, because that's not fun for anyone. We'll discuss dozens of ideas and then hone in on the one that makes the most sense. Sometimes that's a variation on something we've done before, but most often it's something that no one has tried before. Those are the most gratifying."

Wesley Cox's curator insight, November 11, 2014 1:16 PM

They have been making shows that tend to be relateable.  It must get them more viewers to make more interesting, real shows 

Rescooped by Henrik Safegaard - Cloneartist from Transmedia: Storytelling for the Digital Age
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Binge-viewing is transforming the television experience

Binge-viewing is transforming the television experience | Machinimania | Scoop.it

Dawn C. Chmielewski:  "Services like Netflix and Hulu let fans watch multiple episodes or even entire seasons of shows all at once, giving life to new series such as 'House of Cards.'"


Via The Digital Rocking Chair
Henrik Safegaard - Cloneartist's insight:

After watching the first 5 episodes I'm impressed.

I do like the style and i find it top entertainment. 

4 out of 5 stars from me and my family. 

Love it:-)

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Tina Stock's curator insight, February 3, 2013 10:33 AM

A couple of comments about this article:


1) We gotta find a better term than "binge viewing" to describe the phonomena of vwatching multiple hours of a single tv series.  We don't call it binge reading when we read a complete book during a single week-end, it's just reading.  And, as a life-long reader, I can testify to the fact that binge viewing provides the same satisfaction that was previously only received when reading: complete immersion in a story, a culture, a character or an event.  So, instead of binge viewing, let's call it "immersive viewing."


2) Immersive viewing is changing advertising.  Consumers who subscribe to a viewing service (Netflix) or buy a DVD series don't want to be interrupted by commercials.  An obvious fact, but important to highlight because commercials are one way in which the entertainment industry generates profit on this content.  No commercials, less profit - UNLESS, "commercials" simply become part of the content.


When advertising goes from interuption to integration everyone profits:

> the audience is exposed to commercially available products or services within the context of a story that they value

> the "advertiser" reaches their audience during periods of attentiveness and concentration

> the content producers are able to make a livelihood from creating beautiful stories. 


Immersive viewing is driving the adoption of integrated advertising, which will lay the foundation for t-commerce.  And, I think it will all be here faster than we expect. 



Eileen Marable's curator insight, February 3, 2013 11:46 AM

I'm all for it! Keeps the story arcs fresh in my mind!

 

Cultureel Persbureau's curator insight, February 4, 2013 4:35 AM

De term 'Binge-viewing' is eigenlijk wel grappig: net als het achteroverslaan van ettelijke kratten bier en wodka ineen zuipkeet comazuipen heet, is het kijken van een hele serie op een dag een vorm van comakijken. Wij doen het in ieder geval regelmatig en er is geen betere manier om de boze buitenwereld buiten te sluiten dan dat. Wat vind jij?

Rescooped by Henrik Safegaard - Cloneartist from Transmedia: Storytelling for the Digital Age
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How STARZ is using social TV with ‘Boss’ and ‘Spartacus’

How STARZ is using social TV with ‘Boss’ and ‘Spartacus’ | Machinimania | Scoop.it

Natan Edelsburg:  "In a very unique interview with STARZ, SVP of Consumer Marketing Kelly Bumann share details and insights on how the Denver-based network leveraged Facebook (they premiered the pilot episode on Facebook), Twitter, GetGlue, message boards and dedicated fan-sites and communities to help share their original programming with new users and reward passionate fans" ...


Via The Digital Rocking Chair
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Rescooped by Henrik Safegaard - Cloneartist from Transmedia: Storytelling for the Digital Age
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Zombies, Twitter, And Braaiiins!: The Neuroscience of The Walking Dead

Zombies, Twitter, And Braaiiins!: The Neuroscience of The Walking Dead | Machinimania | Scoop.it

Neal Ungerleider:  "A study of "Walking Dead" viewers looks at what happens to the mind while watching a zombie apocalypse… and what happens when viewers don’t share emotionally wrenching scenes on social media."


Via The Digital Rocking Chair
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elise.martin's comment, June 25, 2013 10:39 PM
he has problems ^^^
Rescooped by Henrik Safegaard - Cloneartist from Transmedia: Storytelling for the Digital Age
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NBC's 'Grimm' Embraces the Second Screen [EXCLUSIVE]

NBC's 'Grimm' Embraces the Second Screen [EXCLUSIVE] | Machinimania | Scoop.it

Allegra Tepper: 'NBC Publishing hopes that the ebook won’t just provide a supplement to the show, but will create an “entirely new ‘second-screen’ experience.” The company hopes to pave the way for television interactivity, and “bridge the gap between fan and screen.”'


Via The Digital Rocking Chair
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Curated by Henrik Safegaard - Cloneartist
Please visit http://www.youtube.com/user/safegaard
to see my work :)