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Rescooped by Henrik Safegaard - Cloneartist from Transmedia: Storytelling for the Digital Age
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How Syfy Turns TV Shows Into Social Phenomenons

How Syfy Turns TV Shows Into Social Phenomenons | Machinimania | Scoop.it

Brian Anthony Hernandez:  "Syfy is striving to keep pace with viewers’ ever-changing TV viewing habits, concocting interactive digital and social tactics. An exec details the strategies on Mashable" ...


Via The Digital Rocking Chair
Henrik Safegaard - Cloneartist's insight:

We don't look at social as something we do, we look at social as part of who we are.

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The Digital Rocking Chair's curator insight, March 9, 2013 11:54 PM

Truer words ... " we have to make sure we're on the top of our game when it comes to social, because if it feels like we're faking it, the audience will know right away."


Pamela Bartar's curator insight, March 10, 2013 6:23 AM

added value ! ?....

Luca Brigada's curator insight, March 18, 2013 6:56 PM

"Ideally before any show begins production we'll sit down with our TV development team, the show's creators and our marketing and digital teams to kick around social ideas and discuss what we think makes the most sense for that particular show. We focus on ideas that complement the show's content, that will have a wide reach and that are technically feasible to achieve.

Our major emphasis is that any social TV content has to feel organic to the audience and authentic to the show, not like it's a force fit, because that's not fun for anyone. We'll discuss dozens of ideas and then hone in on the one that makes the most sense. Sometimes that's a variation on something we've done before, but most often it's something that no one has tried before. Those are the most gratifying."

Rescooped by Henrik Safegaard - Cloneartist from Transmedia: Storytelling for the Digital Age
Scoop.it!

How STARZ is using social TV with ‘Boss’ and ‘Spartacus’

How STARZ is using social TV with ‘Boss’ and ‘Spartacus’ | Machinimania | Scoop.it

Natan Edelsburg:  "In a very unique interview with STARZ, SVP of Consumer Marketing Kelly Bumann share details and insights on how the Denver-based network leveraged Facebook (they premiered the pilot episode on Facebook), Twitter, GetGlue, message boards and dedicated fan-sites and communities to help share their original programming with new users and reward passionate fans" ...


Via The Digital Rocking Chair
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