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UWA Machinima Contest 2013 in - Honour's Post Menopausal View

UWA Machinima Contest 2013 in - Honour's Post Menopausal View | Machinimania | Scoop.it
Get yourself a piece of paper. Write on it, in big capital letters, “I am good enough”. Then tape it where you’ll see it everyday. Now plan and execute your entry for the latest round in the University of Western Australia’s Machinima contest↑. You could win part of the prize pool, which this year totals more than L$1,000,000. ...
Henrik Safegaard - Cloneartist's insight:
The theme this time is Reflections as the University celebrates her centenary and thinks about both the past and the future. There are a number of categories and some rules, but you’ll find all the details on their blog.
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Rescooped by Henrik Safegaard - Cloneartist from Transmedia: Storytelling for the Digital Age
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Be an Agent in Interactive Campaign for James Bond Film, Skyfall [VIDEO]

Be an Agent in Interactive Campaign for James Bond Film, Skyfall [VIDEO] | Machinimania | Scoop.it

Anita Li: "Fans of 007 get the chance to live vicariously through their favorite British spy in a new digital campaign for James Bond film, Skyfall" ...


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Rescooped by Henrik Safegaard - Cloneartist from Transmedia: Storytelling for the Digital Age
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iPhone App Lets You Live Inside 'The Dark Knight Rises'

iPhone App Lets You Live Inside 'The Dark Knight Rises' | Machinimania | Scoop.it

Christina Warren: "The creators of The Dark Knight Rises released a new iPhone app on Thursday that immerses fans into the world of Gotham City like never before."


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Rescooped by Henrik Safegaard - Cloneartist from Transmedia: Storytelling for the Digital Age
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When Entertainment Marketing Is Art: See Work From The Breaking Bad Art Project

When Entertainment Marketing Is Art: See Work From The Breaking Bad Art Project | Machinimania | Scoop.it

Joe Berkowitz: "A gallery showing of some excellent Breaking Bad-inspired art marks the conclusion of a participatory campaign promoting the final season of the show."


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Rescooped by Henrik Safegaard - Cloneartist from Transmedia: Storytelling for the Digital Age
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Prometheus trailer: a spoiler, or sneaky marketing?

Prometheus trailer: a spoiler, or sneaky marketing? | Machinimania | Scoop.it
Ben Child: Is a revelation in a TV trailer for Ridley Scott's new science-fiction film just a calculated attempt to increase hype?

Via The Digital Rocking Chair
Steve Wilhite's comment, May 6, 2012 2:06 PM
The promotion for this movie has elevated hype to an art form. I still think the asteroid mining story that broke a couple of weeks ago is part of the orchestrated hype leading up to this movie's release. ;)