Machinimania

Gianluca Fiorelli:  "Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?"

At this time of year when I hear folks singing Rudolf the Rednosed Reindeer and children are waiting for Santa Claus, it prompts me to pause and consider one of the most successful transmedia franchises in history. 

Peter Gutierrez:  "As a reference work on media/transmedia, both aesthetically and historically, as a how-to for student media-makers, or simply on the professional development shelf, so that teachers and librarians can mine it for ideas, [Tyler Weaver’s book is] a text that can fill many needs at once. I was delighted, then, when the author agreed to talk to me about this fascinating topic" …