Tubefilter 'Angry Birds' To Become YouTube Cartoon Tubefilter Like those series (especially the Disney-distributed Swampy cartoons), Angry Birds Toons will be colorfully animated, unrelentingly slapstick, and devoid of spoken dialogue in favor of...
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Scooped by Henrik Safegaard - Cloneartist onto Machinimania |
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March 10, 4:13 AM
Brian Anthony Hernandez: "Syfy is striving to keep pace with viewers’ ever-changing TV viewing habits, concocting interactive digital and social tactics. An exec details the strategies on Mashable" ... Via The Digital Rocking Chair
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Truer words ... " we have to make sure we're on the top of our game when it comes to social, because if it feels like we're faking it, the audience will know right away." 
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"Ideally before any show begins production we'll sit down with our TV development team, the show's creators and our marketing and digital teams to kick around social ideas and discuss what we think makes the most sense for that particular show. We focus on ideas that complement the show's content, that will have a wide reach and that are technically feasible to achieve. Our major emphasis is that any social TV content has to feel organic to the audience and authentic to the show, not like it's a force fit, because that's not fun for anyone. We'll discuss dozens of ideas and then hone in on the one that makes the most sense. Sometimes that's a variation on something we've done before, but most often it's something that no one has tried before. Those are the most gratifying." Delete the scoop?
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Natan Edelsburg: "In a very unique interview with STARZ, SVP of Consumer Marketing Kelly Bumann share details and insights on how the Denver-based network leveraged Facebook (they premiered the pilot episode on Facebook), Twitter, GetGlue, message boards and dedicated fan-sites and communities to help share their original programming with new users and reward passionate fans" ... Via The Digital Rocking Chair Delete the scoop?
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Well, it was only a matter of time. After the success of several animated web series based off of beloved mobile games, it comes as no surprise that Angry Birds is making the jump to the YouTube screen. Developer Rovio will release Angry Birds Toons, a derivative series featuring all of the game’s characters. - See more at: http://www.tubefilter.com/2013/02/26/angry-birds-toons-rovio-youtube/#sthash.67Cst964.dpuf