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Machinimania
3D realtime animation movies and more goodies
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Rescooped by Henrik Safegaard - Cloneartist from Transmedia: Storytelling for the Digital Age
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What We Do In The Shadows, a master class in viral marketing

What We Do In The Shadows, a master class in viral marketing | Machinimania | Scoop.it

Via The Digital Rocking Chair
Henrik Safegaard - Cloneartist's insight:

Exelent marketing and promoting - check it out and get some inspiration for your next project :-)

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The Digital Rocking Chair's curator insight, June 23, 2014 1:47 AM


"David Farrier breaks down the charming, low-fi marketing campaign for new vampire mockumentary What We Do In The Shadows."

Alex Stewart's curator insight, February 15, 3:37 PM

It's odd that in marketing we got so caught up in 'channels', that someone needed to coin the term 'transmedia' to give us the permission to break free. These guys have a shoe string budget and look the world and say 'I've got something good to share with you' or 'you know what would be cool', then they do it. No over-thinking or analysis, they just use whatever they can to share the story, and the story becomes conversation, and everyone has fun.

Rescooped by Henrik Safegaard - Cloneartist from Transmedia: Storytelling for the Digital Age
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Be an Agent in Interactive Campaign for James Bond Film, Skyfall [VIDEO]

Be an Agent in Interactive Campaign for James Bond Film, Skyfall [VIDEO] | Machinimania | Scoop.it

Anita Li: "Fans of 007 get the chance to live vicariously through their favorite British spy in a new digital campaign for James Bond film, Skyfall" ...


Via The Digital Rocking Chair
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Rescooped by Henrik Safegaard - Cloneartist from Transmedia: Storytelling for the Digital Age
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iPhone App Lets You Live Inside 'The Dark Knight Rises'

iPhone App Lets You Live Inside 'The Dark Knight Rises' | Machinimania | Scoop.it

Christina Warren: "The creators of The Dark Knight Rises released a new iPhone app on Thursday that immerses fans into the world of Gotham City like never before."


Via The Digital Rocking Chair
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Rescooped by Henrik Safegaard - Cloneartist from Transmedia: Storytelling for the Digital Age
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Meteor's Take on Transmedia

Meteor's Take on Transmedia | Machinimania | Scoop.it

Via The Digital Rocking Chair
Henrik Safegaard - Cloneartist's insight:

"The game has had strong transmedia connections from the beginning, with a graphic novel recently released, digital shorts in the works with Machinima and a feature film in production. The [a]list daily sat down with Meteor's vice president of transmedia marketing and promotions Paula Cuneo to discuss the unusual nature of Hawken's marketing efforts."

And it's a  free-to-play Game -

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The Digital Rocking Chair's curator insight, July 26, 2013 3:43 AM

This is a great mini case-study for anyone interested in transmedia ....


Steve Peterson:  "Adhesive Games has been building the free-to-play giant robot game Hawken for over two years now, and Meteor Entertainment is the publisher. The game has had strong transmedia connections from the beginning, with a graphic novel recently released, digital shorts in the works with Machinima and a feature film in production."

Justin Nalepa's curator insight, July 26, 2013 1:40 PM

As a big fan of the mech genre, I can't wait to see and play this game for myself!

Дмитрий Аркас's curator insight, July 27, 2013 5:42 AM

Познавательный кейс...

Rescooped by Henrik Safegaard - Cloneartist from Transmedia: Storytelling for the Digital Age
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When Entertainment Marketing Is Art: See Work From The Breaking Bad Art Project

When Entertainment Marketing Is Art: See Work From The Breaking Bad Art Project | Machinimania | Scoop.it

Joe Berkowitz: "A gallery showing of some excellent Breaking Bad-inspired art marks the conclusion of a participatory campaign promoting the final season of the show."


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Rescooped by Henrik Safegaard - Cloneartist from Transmedia: Storytelling for the Digital Age
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Prometheus trailer: a spoiler, or sneaky marketing?

Prometheus trailer: a spoiler, or sneaky marketing? | Machinimania | Scoop.it
Ben Child: Is a revelation in a TV trailer for Ridley Scott's new science-fiction film just a calculated attempt to increase hype?

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Steve Wilhite's comment, May 6, 2012 2:06 PM
The promotion for this movie has elevated hype to an art form. I still think the asteroid mining story that broke a couple of weeks ago is part of the orchestrated hype leading up to this movie's release. ;)