Machinimania
Follow
Find tag "Marketing"
140.3K views | +8 today
Machinimania
3D realtime animation movies and more goodies
Your new post is loading...
Your new post is loading...
Rescooped by Henrik Safegaard - Cloneartist from Transmedia: Storytelling for the Digital Age
Scoop.it!

What We Do In The Shadows, a master class in viral marketing

What We Do In The Shadows, a master class in viral marketing | Machinimania | Scoop.it

Via The Digital Rocking Chair
Henrik Safegaard - Cloneartist's insight:

Exelent marketing and promoting - check it out and get some inspiration for your next project :-)

more...
The Digital Rocking Chair's curator insight, June 23, 2014 1:47 AM


"David Farrier breaks down the charming, low-fi marketing campaign for new vampire mockumentary What We Do In The Shadows."

Alex Stewart's curator insight, February 15, 3:37 PM

It's odd that in marketing we got so caught up in 'channels', that someone needed to coin the term 'transmedia' to give us the permission to break free. These guys have a shoe string budget and look the world and say 'I've got something good to share with you' or 'you know what would be cool', then they do it. No over-thinking or analysis, they just use whatever they can to share the story, and the story becomes conversation, and everyone has fun.

Rescooped by Henrik Safegaard - Cloneartist from SOCIAL MEDIA, what we think about!
Scoop.it!

Facebook Is Going To Ruin Your News Feed With Auto-Playing Video Ads

Facebook Is Going To Ruin Your News Feed With Auto-Playing Video Ads | Machinimania | Scoop.it

In Facebook's quest to generate more revenue, it's going to muck up your News Feed with auto-playing videos, the FT reports.

 

Facebook is set to launch video advertising in its newsfeed in July...


Via Martin Gysler
Henrik Safegaard - Cloneartist's insight:

Oh no. That woudn't be a good idea. It would be terrible. 

more...
Sage Osterfeld's curator insight, May 8, 2013 11:45 AM

Facebook taking a queue from porn sites. Great.

 

Is there anything more annoying that an autoplaying ad that you don't care about ruining whatever it is you're doing? Every time I run across one, it's usually below the scroll where I can see it so I'm like, "where the hell is that noise coming from?" (Then I scroll down and find the ad playing, right click on it and use my Ad Block plugin to keep that server from ever showing me an ad again.)

 

Elliottsweb's curator insight, May 23, 2013 10:49 AM

Oh no! Not more auto-playing ads!

Rescooped by Henrik Safegaard - Cloneartist from Art, a way to feel!
Scoop.it!

Something Startling This Way Comes -- The Role of Wonder in Biz Stories

Something Startling This Way Comes -- The Role of Wonder in Biz Stories | Machinimania | Scoop.it
This stage in story design is itself another face of wonder. Wonder is experiencing something anew. At first, wonder opens us to the moment, feeling suspended in time and space for a few seconds. Or a few months.

 

Wow -- what a gem of an article! I love love love it.  It's perspective is unique, different and so right on.

 

The author, Jeffery Davis, tackles the emotion of wonder and how critical it is for 'storytellers and business artists' (that's us, BTW) to understand it, and build it into our organizational stories.

 

Awesome!

 

Davis does a great job explaining 2 types of wonder and how they relate to business and business storytelling. He talks about why working with wonder is important, and then goes on to suggest how we can bring wonder into the stories we share.

 

Run -- don't walk -- to read this significant piece. You will be glad you did!


Via Karen Dietz, juandoming
more...
No comment yet.
Rescooped by Henrik Safegaard - Cloneartist from Animation Jobs
Scoop.it!

'The Scroll' From 'The Hobbit: An Unexpected Journey': First Look!

'The Scroll' From 'The Hobbit: An Unexpected Journey': First Look! | Machinimania | Scoop.it
EW exclusive! Art presents 10 scenes from the Peter Jackson film! (Use the magnifier to get a closer look at the detail in each section; move left and right using the scroll bar under the image.)

 

DRC: Simple, yet visually spectacular storytelling ... and it's interactive!


Via The Digital Rocking Chair, Henrik Safegaard - Cloneartist
more...
No comment yet.
Rescooped by Henrik Safegaard - Cloneartist from Transmedia: Storytelling for the Digital Age
Scoop.it!

Interactive Videos: The Ultimate Trick for Storytelling Marketing?

Interactive Videos: The Ultimate Trick for Storytelling Marketing? | Machinimania | Scoop.it

Via The Digital Rocking Chair
Henrik Safegaard - Cloneartist's insight:

There’s an old saying that holds “what the hand does, the mind tends to remember”–and that’s certainly true when it comes to web usage.

Click to read the  article and get some tips.

more...
The Digital Rocking Chair's curator insight, May 19, 2014 1:23 AM


Owen Andrew:  "Ever since visual storytelling burst onto the scene, vision-keepers have dabbled with ways of putting an element of “openness” into their craft" ...

Rescooped by Henrik Safegaard - Cloneartist from SOCIAL MEDIA, what we think about!
Scoop.it!

Social Media Tools and Technology-101 magic tools and technology tips

Social Media Tools and Technology-101 magic tools and technology tips | Machinimania | Scoop.it
Here are 101 fantastic social media technology tool tips that you can use to promote your business on social media.

 

Are you looking for some tools and tips related to social media tools and technology?

 

Want to add a bit of magic to your social media marketing?

 

As we specialise in tools and technology we come across great tips and tools every day.

 

From the list below we guarantee you will find something very useful for your business.


Via Martin Gysler
Henrik Safegaard - Cloneartist's insight:

Very informative

more...
Ian Cleary's curator insight, May 23, 2013 5:14 AM

Popular post

Tom Pick's curator insight, May 23, 2013 8:10 AM

More of the usual brilliance from Ian Cleary.

Marc Kneepkens's curator insight, May 24, 2013 12:29 AM

Agree, lots of great information. Recommended.


I want to add one thing, if you're looking to build a website and

  • get all the tools and information to create traffic
  • write excellent content
  • find the best ways to monetize
  • blog directly from the site
  • integrate with the social media and much more, take a look at SBI/Sitesell. Tens of thousands happy members have built sites that end up in the 2-3% top traffic sites in the world. Over 300,000 Facebook supporters. Classes taught in over 30 universities around the world. Check out the CTPM process that makes it all happen: http://ctpm.sitesell.com/welcome23.html
Rescooped by Henrik Safegaard - Cloneartist from Transmedia: Storytelling for the Digital Age
Scoop.it!

When Entertainment Marketing Is Art: See Work From The Breaking Bad Art Project

When Entertainment Marketing Is Art: See Work From The Breaking Bad Art Project | Machinimania | Scoop.it

Joe Berkowitz: "A gallery showing of some excellent Breaking Bad-inspired art marks the conclusion of a participatory campaign promoting the final season of the show."


Via The Digital Rocking Chair
more...
No comment yet.
Rescooped by Henrik Safegaard - Cloneartist from Transmedia: Storytelling for the Digital Age
Scoop.it!

Prometheus trailer: a spoiler, or sneaky marketing?

Prometheus trailer: a spoiler, or sneaky marketing? | Machinimania | Scoop.it
Ben Child: Is a revelation in a TV trailer for Ridley Scott's new science-fiction film just a calculated attempt to increase hype?

Via The Digital Rocking Chair
more...
Steve Wilhite's comment, May 6, 2012 2:06 PM
The promotion for this movie has elevated hype to an art form. I still think the asteroid mining story that broke a couple of weeks ago is part of the orchestrated hype leading up to this movie's release. ;)