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Machinimania
3D realtime animation movies and more goodies
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Rescooped by Henrik Safegaard - Cloneartist from Transmedia: Storytelling for the Digital Age
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Transmedia Storytelling: Building Worlds For and With Fans

Transmedia Storytelling: Building Worlds For and With Fans | Machinimania | Scoop.it

Gianluca Fiorelli:  "Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?"


Via The Digital Rocking Chair
Henrik Safegaard - Cloneartist's insight:

Do You have a story to tell ?

Great article, one of the best i have seen in a long time.

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Dr. Pamela Rutledge's curator insight, May 2, 2013 2:17 AM

Brand experience is already 'transmedia,' but the opportunity with media convergence is to make it a coordinated story-based experience designed for audience participation.  Narrative = cognitive coherence and participation = stakeholders.

Charles Martini's curator insight, May 18, 2013 6:55 AM

Simple but genius.

 

Rescooped by Henrik Safegaard - Cloneartist from Transmedia: Storytelling for the Digital Age
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Transmedia: A Case Study for Brand Strategy

Transmedia: A Case Study for Brand Strategy | Machinimania | Scoop.it

Jenna Hannon: "Often a term associated with the evolution of film and TV marketing, digital content platforms in technology have given the term more prominence in the last 5 years. Hollywood discusses the strategy of transmedia in bringing characters and stories to life after (or before) their screen debut." ...


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