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Rescooped by Henrik Safegaard - Cloneartist from Transmedia: Storytelling for the Digital Age
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What We Do In The Shadows, a master class in viral marketing

What We Do In The Shadows, a master class in viral marketing | Machinimania | Scoop.it

Via The Digital Rocking Chair
Henrik Safegaard - Cloneartist's insight:

Exelent marketing and promoting - check it out and get some inspiration for your next project :-)

The Digital Rocking Chair's curator insight, June 23, 2014 1:47 AM


"David Farrier breaks down the charming, low-fi marketing campaign for new vampire mockumentary What We Do In The Shadows."

Alex Stewart's curator insight, February 15, 2015 3:37 PM

It's odd that in marketing we got so caught up in 'channels', that someone needed to coin the term 'transmedia' to give us the permission to break free. These guys have a shoe string budget and look the world and say 'I've got something good to share with you' or 'you know what would be cool', then they do it. No over-thinking or analysis, they just use whatever they can to share the story, and the story becomes conversation, and everyone has fun.

Rescooped by Henrik Safegaard - Cloneartist from Internet Marketing Strategy 2.0
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Creating Great Images With Quotes Is Like Creating Flags For Your Fans To Wave: 3 Free Tools To Create Your Own

Creating Great Images With Quotes Is Like Creating Flags For Your Fans To Wave: 3 Free Tools To Create Your Own | Machinimania | Scoop.it

Via Robin Good
Henrik Safegaard - Cloneartist's insight:

"

Robin Good's insight:

 

 

Sharing images with quotes, or using them for your Facebook or Google+ cover has become an effective method to provide fans with a visual symbol that represents one of their ideals, something that they deeply connect to and that they want to carry and wave to tohers as their own "flag".

 

The consequence of this is that appropriately selected images and texts, that truly represent the "spirit" of the community, receive much more "likes" and are instinctively shared by a much higher percentage of fans compared to other types of social status updates.

 

Here are three great free tools to create such visual "social flags" in a matter of minutes:

 

1) QuotesCover.com - it provides you with tons of ready-made quotes, provers and citations that you can further edit and personalize - it lets you customize fonts, positioning, background image, and throws in some nice touches as "soft-focusing" the background, adding drop-shadows to your text, or emphasizing specific words. Output ready also for status updates, e-cards and prints. Ad-supported. 9/10 - www.quotescover.com 

2) ReciteThis.com - it helps you find a relevant quote by providing you with a number of preset genres, it makes it easy to edit it and then it offers a set of 33 pre-designed "visual cards" from which you can pick the one you like best as a support for your selected quote. You can preview the look of any pre-designed card with your quote by simply hovering your mouse on any such card. Ad-free. 7/10 - www.recitethis.com

 

3) Quozio.com - it allows to grab any text from any web page or to type your own quote, before offering a set of 38 predesigned templates that integrate a background photo and a particular font for your text. You can test and preview all available designs and then select the one you like the most. Ad-free. 7/10 - www.quozio.com

 " Check it out :-)
medienfundgrube's comment, July 12, 2013 2:34 AM
https://findings.com/ seems to be quite interesting, too. Kind of quotes community.
Kate Williams's curator insight, October 28, 2013 7:01 AM

November's focus for Soical Biz is IMAGES (following the focus on Pinterest in October). There are some really helpful free tools available to help any entrepreneur, image-challenged or not, make an impact at image hungry social sites e.g. Pinterest, Facebook and Google+. There's no doubt images draw attention and drive visibility and traffic.

Maria Eva Blaiotta's curator insight, March 24, 2014 10:24 PM

Free tools which will help you create your own images with quotes.

Rescooped by Henrik Safegaard - Cloneartist from Transmedia: Storytelling for the Digital Age
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The Secret of Viral Videos, in One Hilarious Parody

The Secret of Viral Videos, in One Hilarious Parody | Machinimania | Scoop.it

Neha Prakash: "We know, it’s a little meta, a viral video about viral videos. But how could we resist, when this parody encapsulates all we’ve ever wanted to know about making a video an online sensation" ...


Via The Digital Rocking Chair
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Curated by Henrik Safegaard - Cloneartist
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