Machines Pensantes
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Rescooped by association concert urbain from Transmedia: Storytelling for the Digital Age
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Behind the IMMERSIVENESS trend: Why now? [#Transmedia]

Behind the IMMERSIVENESS trend: Why now? [#Transmedia] | Machines Pensantes | Scoop.it

When JWT Intelligence announced its "10 Trends for 2014 and Beyond" recently, trend #1 was "immersive experiences." Certainly you can feel this in New York: From Punchdrunk's Sleep No More (now running for nearly three years) to MoMA's Rain Room to Yayoi Kusama's Infinity Mirrored Room, people are willing to pay top dollar or line up for hours to experience something all-encompassing and beyond the ordinary. But why? 

The new report—based on a survey of Internet users in the US and the UK, on as­sessments from JWT planners around the world, and on in­terviews with outside observers (myself includ­ed)—lists six key reasons. Interestingly, only two have anything to do with advances in technology or production techniques. The re­maining four stem from broad societal shifts—shifts that are tied to, but in many cases a re­action against, the always-on nature of the digital world. 

 
Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, December 18, 2013 1:03 AM


Frank Rose:  "When JWT Intelligence announced its "10 Trends for 2014 and Beyond" recently, trend #1 was "immersive experiences." Certainly you can feel this in New York: From Punchdrunk's Sleep No More (now running for nearly three years) to MoMA's Rain Room to Yayoi Kusama's Infinity Mirrored Room, people are willing to pay top dollar or line up for hours to experience something all-encompassing and beyond the ordinary. But why?"

cyneth's curator insight, December 18, 2013 5:14 PM

In my view, the term "experience economy" is morphing into the "immersive"  economy - and you will see the rise of more "immersive technology" to facilitate.  Emergence has become Immersive.

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Defining The Future Of Infographics

Defining The Future Of Infographics | Machines Pensantes | Scoop.it

Now that everyone loves them, early adopters and forward thinkers want to know what is next for the infographic. Is this just the beginning of a visual revolution, or have they already jumped the shark?


Via Lauren Moss
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Ces autres pages et services méconnus de Google

Ces autres pages et services méconnus de Google | Machines Pensantes | Scoop.it

Non, Google n'est pas qu'un moteur de recherche. J'enfonce sans doute une porte ouverte pour toi qui connaît très bien Gmail, Google Agenda, Google+, Chrome, Android ... Mais es-tu bien sûr de connaître tous les services que le géant californien propose ? Je t'avais proposé il y a quelque temps une petite sélection de ses pages et services moins connus. Mais ce n'est pas tout ! Voici quelques projets très intéressants auxquels tu devrais t'intéresser.


Via Mathias Doisne
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