TYLER SCHNOEBELEN HAS discovered something curious about why people use the skull emoji. Schnoebelen is a linguist and the chief analyst for Idibon, a firm that interprets linguistic data. So recently he got interested in emoji. He analyzed a million social media posts containing those familiar little pictograms and found that when people talk about their phones they’re 11 times more likely to use the skull.
Fully 92 percent of all people online use emoji now, and one-third of them do so daily.
Weird, right? But Schnoebelen thinks it makes sense. Our phones, he points out, are social lifelines, and when they malfunction—a weak signal, short battery life—we’re distraught. “When you don’t have access to your phone, or when nobody’s texting you, you’re socially dead,” he says. So we reach for an emoji that’s pregnant with that metaphor: the skull.
Fully 92 percent of all people online use emoji now, and one-third of them do so daily. On Instagram, nearly half of the posts contain emoji, a trend that began in 2011 when iOS added an emoji keyboard. Rates soared higher when Android followed suit two years later. Emoji are so popular they’re killing off netspeak. The more we use , the less we use LOL and OMG.
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Via The Digital Rocking Chair