CX - UX : User & Customer Experience
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3 UX examples from innovative e-commerce companies | UserTesting Blog

3 UX examples from innovative e-commerce companies | UserTesting Blog | CX - UX : User & Customer Experience | Scoop.it
Let’s dig into three UX examples from innovative, high-growth e-commerce sites that deliver a seamless experience and creatively engage their customers.
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Lespard, la marque qui propose d’essayer (à la maison) avant d’acheter

Lespard, la marque qui propose d’essayer (à la maison) avant d’acheter | CX - UX : User & Customer Experience | Scoop.it
E-commerce :
Ce qu’il faut retenir :
• Pour 1 euro, Lespard propose d’essayer 5 pièces de la collection à domicile livrés en 24... A lire aussi Commerce connecté Textile, habillement, prêt à porter femme - Grande Distribution et consommation
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Apprendre à construire des personas - We Love Users

Apprendre à construire des personas - We Love Users | CX - UX : User & Customer Experience | Scoop.it
Un persona est un archétype représentant un groupe de personnes dont les comportements, motivations et buts sont proches. Les personas sont utilisés en Design, Ergonomie, Marketing, Informatique, etc. pour permettre au(x) concepteur(s) de déterminer ce que le produit ou service doit faire et comment il devrait fonctionner.
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UX, CX, UI, qui est le plus fort ? — Medium

UX, CX, UI, qui est le plus fort ? — Medium | CX - UX : User & Customer Experience | Scoop.it
Le design UX, du fait de sa nouveauté, amène parfois à des débats et des discussions intéressantes sur la cohérence des différentes…
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Five Principles for Effective Animation in UX | Creative blog by Adobe

Five Principles for Effective Animation in UX | Creative blog by Adobe | CX - UX : User & Customer Experience | Scoop.it
Hear from Dreamweaver experts and the team!
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7 règles d'or pour votre stratégie de contenu inbound marketing

7 règles d'or pour votre stratégie de contenu inbound marketing | CX - UX : User & Customer Experience | Scoop.it
Adoptez ces règles d'or pour toucher vos prospects avec une stratégie de contenus efficace ! Vous y trouverez des conseils en inbound marketing.
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Créez une culture client avec ces 15 Idées fortes !

Créez une culture client avec ces 15 Idées fortes ! | CX - UX : User & Customer Experience | Scoop.it
Créez votre culture client autour de ces 15 Idées fortes !

Via Christian Barbaray
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Christian Barbaray's curator insight, February 2, 3:23 AM

Soyez inventifs et créatifs dans l’amélioration de l’information destinée à vos clients, que vous soyez sur un marché sérieux ou ludique, vous parlez toujours à des humains !

Catherine Belmont - Psitt's curator insight, February 2, 4:19 AM

Les clients ne sont pas des statistiques, mais des hommes et des femmes. Et tout le monde n'a pas les mêmes besoins ... ni toujours les mêmes besoins ...

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When Design and Customer Experience Conflict

When Design and Customer Experience Conflict | CX - UX : User & Customer Experience | Scoop.it

“Tell me why you chose this place,” I said to the colleague I met at a hotel during an otherwise successful trip to Baltimore. “I always like the Kimpton properties,” she answered.


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Experience maps, user journeys and more… | UX Lady

Experience maps, user journeys and more… | UX Lady | CX - UX : User & Customer Experience | Scoop.it

blog about user experience by silvana churruca


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Incorporating Customer and User Experience Data into Holistic Journey Maps — ART + marketing

Incorporating Customer and User Experience Data into Holistic Journey Maps - ART + marketing - Medium

Customer journey mapping can and should serve both User Experience (UX) and Customer Experience (CX) practitioners and m…


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Data et expérience utilisateurs au service de la transformation digitale

Data et expérience utilisateurs au service de la transformation digitale | CX - UX : User & Customer Experience | Scoop.it
Nouveaux usages et expérience utilisateur, les ingrédients indispensables de votre transformation digitale. Avec...

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Top 10 Technologies For Customer Experience - Forbes

Top 10 Technologies For Customer Experience - Forbes | CX - UX : User & Customer Experience | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions


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marketingIO's curator insight, January 29, 5:07 PM

CX Stack anyone?

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Boost Your UX Design with Neuromarketing Research

Boost Your UX Design with Neuromarketing Research | CX - UX : User & Customer Experience | Scoop.it
Converting a happy customer into a loyal one is tricky, and the key to doing so may be hiding in our grey matter…
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How to perfect your UX with persona scenarios

How to perfect your UX with persona scenarios | CX - UX : User & Customer Experience | Scoop.it
User scenarios are the stories that your personasp0o act out. Basically, user scenarios are thought exercises (though represented visually) in which you predict
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Méthodes quantitatives en Expérience Utilisateur (UX)[ Usaddict: Ressources sur l’ergonomie des interfaces (le blog Usabilis)]

Méthodes quantitatives en Expérience Utilisateur (UX)[ Usaddict: Ressources sur l’ergonomie des interfaces (le blog Usabilis)] | CX - UX : User & Customer Experience | Scoop.it
L’Expérience Utilisateur (UX) est un domaine où les méthodes d’analyse quantitative peuvent venir en complément des m
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5 customer-centric metrics to implement today

5 customer-centric metrics to implement today | CX - UX : User & Customer Experience | Scoop.it
Is your company truly customer-centric? Columnist Jordan Elkind shares five key performance indicators that you should be measuring if you want to put customers at the center of your decision-making.
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8 Books to Help You Create Persuasive UX

8 Books to Help You Create Persuasive UX | CX - UX : User & Customer Experience | Scoop.it
Appealing content is no longer enough. You need to persuade your users to take action. But how? Here are 8 Books to Help You Create Persuasive UX
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Sens du client - Les 10 tendances du Sens du client 2016

Sens du client - Les 10 tendances du Sens du client 2016 | CX - UX : User & Customer Experience | Scoop.it

Que sera le client en 2016 ? J'ai essayé de répondre à cette question en dix réponses, correspondant à autant de billets qui développent une tendance, illustrée par un mot ou un adjectif.


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Christian Barbaray's curator insight, February 1, 12:35 PM

Le beau cadeau de début d'année de notre ami Thierry résumé en un seul billet ! Tks :-)

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20 BEST Customer Experience blogs that you MUST follow

20 BEST Customer Experience blogs that you MUST follow | CX - UX : User & Customer Experience | Scoop.it

Written by Vivek Jaiswal | Co-founder, Customer Guru “No matter what, the very first piece of social media real estate I’d start with is a blog.’ ~ Chris Brogan.


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2016: The Year of Customer Experience

2016: The Year of Customer Experience | CX - UX : User & Customer Experience | Scoop.it

Rather than wax poetic on how the industry is changing – and how we all have to change with it – here are a few things to keep in the back of your mind as the new year gets into full swing.


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The 4 Most Important Customer Experience Metrics | CustomerThink

The 4 Most Important Customer Experience Metrics | CustomerThink | CX - UX : User & Customer Experience | Scoop.it

RT @jose_garde: The 4 Most Important Customer Experience Metrics - https://t.co/ZQQuyQYdwz #Analytics #customerexperience


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Customer Experience Strategy - Brand Expectations and Experience

Customer Experience Strategy - Brand Expectations and Experience | CX - UX : User & Customer Experience | Scoop.it

customer experience strategy and outstanding customer engagement. Our focus is often on creating memorable event-related experiences. Shifting the focus to


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Online Personas: Optimizing the e-Commerce Experience

Online Personas: Optimizing the e-Commerce Experience | CX - UX : User & Customer Experience | Scoop.it
Dr. Liraz Margalit used ClickTale to analyze the behavior of site visitors. She identified 6 Online Personality Types, each with its own Digital Body Language.

Via Peg Corwin
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Peg Corwin's curator insight, February 2, 7:22 AM

Check these 6 types of digital shoppers and learn what they want from an ecommerce experience.

Darrin Shaw's curator insight, February 9, 4:01 PM

Check these 6 types of digital shoppers and learn what they want from an ecommerce experience.