The devil is in the details with Azamara and Virtuoso's new commission model.
Jean Newman Glock's insight:
Missing from this analysis—benefit to client? In age of total transparency is the Azamara/Virtuoso deal prescient or anachronistic? Will it flash a spotlight on deals between suppliers and consortia that are intended to move market share for all consumers to see and evaluate? Is this a bad thing?
Will the traveling public see this deal as just economies of scale/rearranging the grocery shelves or worse the dreaded “Turkish carpet factory” kickback? I think Azamara has a terrific product to sell. I love their itineraries and know their two ships well. During my years at the Smithsonian we enjoyed many charters on the Renaissance ships.
Most agents I have met from all consortia put client benefit above all commission levels. So if this is true—what is the ultimate benefit of such a highly visible move? Shows the “Good ole boy network” is still operating? For whose benefit? According to Mr. Turen, Virtuoso market share has moved since the deal was signed. What will those clients newly introduced to Azamara through this initiative think? I think they will probably love the product once they are onboard, but shadow of doubt may remain. Could this short term movement of product share be just that—short term?
The pie is large for cruising around the world. Matching clients/cruisers to the right product is a benefit of a great agent who has learned the differences between cruise lines and ships through effective agent education and marketing to both agent and consumer by the cruise line. Let’s hope this deal doesn’t bring that benefit into doubt with the consuming public.
This discussion is just beginning in the greater travel marketplace. I know other consortia agreements, FAM trips, preferred partner programs etc all offer the same benefit/risk ratio in terms of agent’s objectivity. So it is good this discussion is spilling over into the consuming public and the direct to supplier traveler. Let’s include all the pros and cons of agents and their assorted “tools” and expertise in future discussions—but hope the discussions are focused on the benefit for the client—first, last and always.
(Note: I understand that Travel Weekly is an industry publication, but let's not fool ourselves, there is no such thing as “industry only” news in our world today. All information reaches the consuming public. Transparency is total. And that is a very good thing.) Final note: “thoroughbreds in a stable”? Really?
Outside the front door of our villa on the mountain was a fountain. Really just a spigot in a stone hearth bringing water up from the well, but the water from this Cretan well was the best I have ever tasted. Perhaps it was the purity or the...
I have stayed in thousands of luxury hotels ( From 5 to 7 star) over my years in travel and they are usually wonderful — but most with some small exceptions. While the following pet peeves may seem petty (isn’t that the definition of a pet peeve?
For those of us blessed (or cursed) with incurable wanderlust, the allure of an unexplored city or destination is hard to resist. But, this time of year, what I crave is tradition and a deep-rooted sense of home.
Jean Newman Glock's insight:
I was honored to be asked to contribute to Annie Fitzsimmons' most recent article in National Geographic about Holiday Traditions Around the World. I love your favorites and will be adding them to my "Must See" list for the future. Happy Holidays all and maybe you can join me at Mount Vernon next year for the candlelight tours. They are wonderful!
By: Meagan Drillinger for Luxury Travel Advisor For Jean Newman Glock, luxury isn’t about how much you spend; it’s about how much you see. It is about exploring one’s interests as exclusively and as in depth as possible.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.