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Les folles ambitions de Vente-privee.com dans le voyage

Les folles ambitions de Vente-privee.com dans le voyage | Trends | Scoop.it
lechotouristique.com -
Par la voix de son PDG Jacques-Antoine Granjon, Vente-privee.com a révélé hier son bilan 2013 dans le voyage, ainsi que ses ambitieux...
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Quelle est l’influence des médias sociaux sur les investisseurs ?

Quelle est l’influence des médias sociaux sur les investisseurs ? | Trends | Scoop.it
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Email 40 times more effective than Facebook and Twitter, survey says

Email 40 times more effective than Facebook and Twitter, survey says | Trends | Scoop.it
Just when you thought you’d never have to spam a customer or an employee inbox again, a new article argues the power of email.
Anne-Solène Loiseau's insight:

“Customized landing pages—which send the user directly to the item or offer featured in the e-mail—can increase conversion rates by more than 25 percent".

 

> The importance of mobile and adaptated technology:

"Nearly 45 percent of all marketing e-mails today are opened on a mobile device.” 

“Google says 61 percent of users are unlikely to return to a mobile site they had trouble accessing,” the article states. “And, even worse, 40 percent visit a competitor’s site instead.” 

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Travelzoo survey forecasts 17% increase in 2014 Asian travel budget

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Two-thirds of marketers to increase digital investment in 2014 - Email Marketing - BizReport

Email and social media marketing are just two of the functions marketers around the globe plan to invest more in during 2014, according to new research from digital marketing firm ExactTarget Marketing Cloud.
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Marketing : quels sont les enjeux et les impacts des médias sociaux ?

Marketing : quels sont les enjeux et les impacts des médias sociaux ? | Trends | Scoop.it
Dans l’écosystème Internet, le webmarketing est devenu un art à part entière. En maîtriser les leviers permet aux cybermarchands de booster leurs ventes de manière significative.
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5 Predictions For Outbound Chinese Tourists In 2014

5 Predictions For Outbound Chinese Tourists In 2014 | Trends | Scoop.it
See what's in store next year for the world's largest group of outbound travelers.
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TOM, Travel On Move – Pinterest, Twitter, Facebook, Instagram, Google+, LinkedIn en 2014

TOM, Travel On Move – Pinterest, Twitter, Facebook, Instagram, Google+, LinkedIn en 2014 | Trends | Scoop.it
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5 brands making the most of PR-specific Twitter accounts

5 brands making the most of PR-specific Twitter accounts | Trends | Scoop.it
Delta, J&J, Starbucks, UPS, and Walmart have all found creative ways to use Twitter to drum up attention. It could be worth taking a few pages from their playbooks.
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Travelzoo survey forecasts 17% increase in 2014 Asian travel budget

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Top 10 luxury brand mobile campaigns of 2013 - Luxury Daily - Mobile

Top 10 luxury brand mobile campaigns of 2013 - Luxury Daily - Mobile | Trends | Scoop.it
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