Luxury Industry Insight
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Donna Karan: No one else can tell your brand story - Luxury Daily - Internet

Donna Karan: No one else can tell your brand story - Luxury Daily - Internet | Luxury Industry Insight | Scoop.it

 Donna Karan executive at the Luxury Roundtable: State of Luxury 2013 conference shared 10 commandments of social media marketing for brands that are guarded in their strategy.


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sheenadeanne's curator insight, May 4, 2013 10:46 AM

“Social media was called social media for a reason,” said Aliza Licht, senior vice president of global communications, Donna Karan International. “It wasn’t called push media, it wasn’t called message board media, it was called social media.

 

“It’s meant to be social,” she said

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Luen Thai Acquires Ocean Sky Global

Luen Thai Acquires Ocean Sky Global | Luxury Industry Insight | Scoop.it
Purchase gives the company access to ASEAN market.

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sheenadeanne's curator insight, May 4, 2013 11:30 AM

Looking to expand its sourcing clout, Luen Thai Holdings Ltd. has acquired Ocean Sky Global (S) Pte. Ltd. for $55 million in cash.

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What Cartier’s China-based trademark win means for luxury marketers - Luxury Daily - Legal/privacy

What Cartier’s China-based trademark win means for luxury marketers - Luxury Daily - Legal/privacy | Luxury Industry Insight | Scoop.it

Richemont-owned Cartier’s recent win with a trademark infringement lawsuit against China-based companies indicates that luxury marketers should not ignore threats to brand equity in the country and send a message to counterfeiters.


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sheenadeanne's curator insight, April 21, 2013 3:16 PM

“Any successes at this point in China are reflective of a positive movement,” said Steven Gursky, partner and head of intellectual property practice at Olshan Frome Wolosky LLP, New York.

 

“They are beginning to stake out the claim that they will aggressively attack these things,” he said.

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Luxury brands look back to their origins to re-discover their identity

Luxury brands look back to their origins to re-discover their identity | Luxury Industry Insight | Scoop.it

In an exclusive interview to CPP-LUXURY.COM, Nicola Ko, Analyst at Ledbury Researchspeaks about how, nowadays, luxury brands look inwards to expand outwards


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Alternate Route to Luxury

Alternate Route to Luxury | Luxury Industry Insight | Scoop.it
Independent designers are using exotic skins to convey a sense of luxury, even if their brands don’t have the big recognition of high-end lines.

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sheenadeanne's curator insight, May 4, 2013 11:39 AM

Luxury isn't necessarily all in the label, and independent makers of exotic-skin handbags are out to drive home the point.