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Le nouvel écrin digital du Ritz Paris

Le nouvel écrin digital du Ritz Paris | Luxury Hospitality Business | Scoop.it

Le plus mythique des palaces parisiens, fermé jusqu’à la fin de l’année pour une rénovation historique, entrouvre ses portes dès à présent, à travers un tout nouveau site internet. Conçu par Mazarine Digital, le site propose une redécouverte du Ritz Paris, un voyage au cœur de la grande histoire de l’hôtel, en compagnie des personnages qui le font vibrer depuis plus d’un siècle.


L’internaute retrouve les éléments les plus emblématiques de l’hôtel de la Place Vendôme : la suite impériale, le restaurant étoilé ou la piscine du Ritz Health Club.L’illustrateur de mode Damien Cuypers nous donne des aperçus du Ritz de demain, à travers des croquis exquis d’entre autres, la future façade, des bars Vendôme et Hemingway, et du restaurant L’Espadon.


On y croise également les personnalités ayant inscrit leur nom à la légende de l’hôtel : Coco Chanel qui y résidait, Ernest Hemingway, ami de la famille Ritz, qui a donné son nom au bar de l’hôtel, Marcel Proust ou bien encore Cole Porter.


Le nouveau site RitzParis.com offre en plus des actualités de l’hôtel hors les murs et un Ritz Magazine inédit, une invitation dans les coulisses de ce lieu mythique, des images exclusives de la rénovation, des confidences du maître de la mixologie Colin Field.


Le site propose également une partie boutique, RitzParisBoutique.com, où est vendue toute la sélection de produits à l’effigie du Ritz : du champagne à la parure housse de couette en vison, en passant par des services de table en cristal et porcelaine, une épicerie sucrée et salée, des articles de bain, de voyage etc.


Ce site est la toute première étape de la refonte de l’identité digitale globale du Ritz Paris avant sa grande réouverture.

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Experiencing Luxury: From Digital to Dynamic

Experiencing Luxury: From Digital to Dynamic | Luxury Hospitality Business | Scoop.it

"Sophie Maxwell, Insight Director at Pearlfisher, explains why luxury brands need to create one immersive world that captures all the emotions & desire of its real time existence. 

 

The sensorial, opulent physical experience luxury creates has, of course, always been key to its appeal and success – and it is still what ignites our rapturous desire for it. But, this is now a digital world. And today we see brands outside the luxury sector – for the most part – outpacing it in terms of ideas, application and connected user experiences.

 

There is irony in the thought that an industry centered around the creation of iconic identities is seemingly struggling to create a natural flow to their digital expression and is instead providing a diluted – or even a completely incongruous – version of the offline experience.

 

A recent survey conducted by Worldwide Business Research and ShopIgniter confirmed that ‘faced with a luxury consumer who has high mobile expectations and a demonstrated tendency to spend big online, luxury marketers are upping the ante.’ (Source: emarketer.com)"

 
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Mandarin Oriental Hotel Group: Regionalizing Social for a Luxury Audience

Mandarin Oriental Hotel Group: Regionalizing Social for a Luxury Audience | Luxury Hospitality Business | Scoop.it
With hotels located in diverse cultural contexts all over the globe, the brand smartly balances control with the main brand pages and individual properties.
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Digital IQ Index®: Hotels 2013

L2 Think Tank third-annual Digital IQ Index®: Hotels report benchmarks the digital competence of 57 Hotel brands on more than 675 data points across four dimensions: Site, Digital Marketing, Social Media, and Mobile.

 
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Emerging economies care more about luxe hotel brands, even if the U.S. leads

Emerging economies care more about luxe hotel brands, even if the U.S. leads | Luxury Hospitality Business | Scoop.it

The luxury sector is one of the first to benefit from an economic rebound, but it still caters to a very specific market in most regions of the world.

 

America is the home of the luxury hotel.Seventy-five percent of luxury hotel chains and brands are based in the United States and U.S. consumers report the highest interest (66.3 percent) in the sector, according to the World Luxury Index.

 

This is the first report from Digital Luxury Group and Ecole hôtelière de Lausanne to look at the ranking and analysis of highly searched-for luxury hotel brands.U.S. interest in luxury hotels grew slower than the global average of 1.5 percent; however interest grew at much higher rates in the established and emerging economies of UK, France, Russia, India, and China.

 

It’s not surprising that interest dropped in recession-hit countries of Germany and Italy, but it also dropped in the growing economies of Brazil and Japan. Brazil’s “extremely fragmented hotel market” could be one cause of the drop in interest.

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Hospitality Industry : Responsive Web Design, Demystified

Hospitality Industry : Responsive Web Design, Demystified | Luxury Hospitality Business | Scoop.it

"The explosion of the mobile and social media channels and the emergence of the new tablet channel present a major challenge to hotel marketers: Creating and managing digital content across three distinct distribution and marketing channels (desktop, mobile, tablet), as well as publishing the hotel’s latest special offers and promotions on the hotel’s social media profiles.

 

Over the past few years, industry experts have projected staggering growth rates in leisure and unmanaged business travel bookings via the mobile channel: from $753 million in 2011 to $1,368 million in 2012 (PhoCusWright), and have advised hoteliers repeatedly to embrace the mobile channel.


And yet, a careful analysis of industry statistics and projections reveals a very interesting picture that not all hoteliers fully understand: The majority of “mobile” bookings, room nights and revenue are generated by tablet devices such as the iPad, Samsung Galaxy and Google Nexus, not by “pure” mobile devices like the iPhone and Android- and Windows Mobile-based smartphones.

 

According to Google’s data, 7% of all searches now come from tablets, vs. 14% from mobile devices and 79% via desktops (2012). Google projects hotel queries from tablets will increase this year by more than 180%, while queries from mobile devices will jump by 68% and desktop searches will decline by 4%."

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Have luxury hotel Web sites lost their way? - Luxury Daily - Columns

Have luxury hotel Web sites lost their way? - Luxury Daily - Columns | Luxury Hospitality Business | Scoop.it

"As the economy begins to improve and the travel industry increases spending for digital advertising and mobile applications, hoteliers are trying to adjust the role each channel plays in their digital marketing playbook.

 

But as hotel chains spend funds to open new channels for social and mobile, their Web sites are often left to languish and now have become brochureware with a reservation engine slapped on to the menu.

 

Recovering Web site vitality through five means hoteliers are going to have a vibrant digital platform, they are going to need to revisit their Web sites and take a candid look at how they are communicating and what needs to be done to make sites work harder for customer engagement."

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10 trends in hotel technology

10 trends in hotel technology | Luxury Hospitality Business | Scoop.it

Keeping up to date on the latest trends in hospitality technology—everything from in-room entertainment options to meeting room technology to effective use of social media in marketing—can be a daunting task for hotel owners and operators.


A recent webinar sponsored and moderated by The Wall Street Journal and an accompanying white paper explored 10 key hospitality technology trends. Participants included several technology vendors and two hotel company executives: Peggy Fang Roe, VP of global operations service for Marriott International, and Ericka Nelson, GM of The Muse Hotel, a Kimpton Hotels property in New York.

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The Importance Of Instagram For Hotels

The Importance Of Instagram For Hotels | Luxury Hospitality Business | Scoop.it

"Instagram has taken the social sharing world by storm and this visual platform is not about to slow down, so it’s time for you to determine how your hotel can get with the picture, literally, and start taking advantage of the benefits that social media marketing channel has to offer."

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How Hotels Can Benefit From Vine

How Hotels Can Benefit From Vine | Luxury Hospitality Business | Scoop.it

Twitter announced the launch of its new video-sharing mobile application, Vine. Currently available to iPhone and iPod Touch owners, Vine positions the platform as a way "to see and share life in motion." Like foursquare, Vine is a standalone application, accessible only through your mobile device. With a very minimalist design and user-friendly interface, the application is fairly simple to get acquainted with.

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Luxury hotels embrace digital

Luxury hotels embrace digital | Luxury Hospitality Business | Scoop.it

"Hilton, Ritz-Carlton and Four Seasons are among the most searched-for luxury hotel brands globally, with two-thirds of category searches originating in the US, a new study has said. 

The World Luxury Index Hotels report, from Digital Luxury Group, examined 70 luxury hotel brands in ten key luxury markets and more than 133m unbiased searches from the most-used search engines.

It divided hotels into three categories, including Luxury Major, defined as the luxury brands of a major integrated hotel chain, Luxury Exclusive, the luxury brands of a small- or medium-sized luxury chain, and Upper Upscale brands.

It found that The Ritz-Carlton Hotel Company topped the Luxury Major category, Four Seasons Hotels and Resorts the Luxury Exclusive category, and Hilton Hotels & Resorts the Upper Upscale category."

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Top 10 Hospitality Industry Trends for 2013

"The upcoming year is projected to be a better and brighter one for the hospitality industry, but what are the new factors driving the market in 2013? The landscape is evolving quickly as content marketing replaces advertising campaigns, mobile merges even more with social networks and travelers are open to spending more on getaways that are worth it.

 

To understand the market and to help hoteliers capitalize on what’s to come, Robert Rauch, otherwise known as the HOTEL GURU and president of R.A. Rauch & Associates, the leading San Diego-based hospitality management company, has compiled his list of Top 10 Hospitality Industry Trends for 2013 :

 

1. Increase in Travel’s Personal Value

2. Expect More International Visitors

3. A Second Look at Refinancing

4. Social Media and Mobile Will Be Inseparable

5. Photo-Sharing Will Dominate

6. More Unrehearsed Marketing Videos

7. Content Marketing Will Replace Traditional Advertising

8. Renewed Focus on Property Websites

9. Guests Will Crave Food, Not Celebrity Chefs

10. More Meeting Planner Via Social Networks"

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The Smart Hotelier’s 2013 Top Ten Digital Marketing Resolutions

The Smart Hotelier’s 2013 Top Ten Digital Marketing Resolutions | Luxury Hospitality Business | Scoop.it

"As we find ourselves in a new year full of possibilities, now is a good time to reflect on events that impacted our industry in 2012 and how you should plan your digital marketing efforts throughout 2013. The continuing transformation of travel consumers into multi-device and multi-channel users, the explosive growth of the mobile and tablet channels, the proliferation of new social media platforms, and ongoing Google algorithm updates are just some of the topics that made headlines last year.

 

This is also the perfect time to review your business goals and objectives. What did you achieve in 2012 that you would like to improve upon this year? What business goals did you not achieve? Were you distracted by the next big thing and as a result lost sight of hotel digital marketing fundamentals? Which digital channels and formats most effectively reach today’s hyper-interactive travel consumers and generate the highest ROIs? What strategy should hoteliers adopt to stay competitive in this increasingly convoluted digital world we all live in?

 

The 2013 Top Ten New Year’s Digital Marketing Strategy Resolutions, presented by HeBS Digital for the 13th consecutive year, answers these questions and provides guidance on what hoteliers should do to succeed in the year ahead. With an improved outlook for the industry, technological advances, and the usage of mobile devices growing exponentially, opportunities for incremental revenues abound."

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How to structure a Digital Marketing Team within the Luxury Hotels Industry?

How to structure a Digital Marketing Team within the Luxury Hotels Industry? | Luxury Hospitality Business | Scoop.it

"As digital marketing becomes more prevalent and occupies a larger chunk of the budget, many hotel companies are struggling with how digital marketing efforts fit into the current company structure.


Does the responsibility fall under the current marketing team? The ecommerce team? The revenue management team? Or should hoteliers outsource digital marketing efforts altogether?


Panelists at the Hospitality Sales and Marketing Association International’s Digital Marketing Strategy Conference in New York this week shed light on how their companies structure digital marketing teams and offered best practices to accomplish many digital marketing goals. Most importantly, marketing experts said that no matter how the teams are structured, different organizations need to work together toward similar goals."


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